United States Adult Immune Defense Study 2021 – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “The 2020 Study of Immune Defense in U.S Adults” report has been added to ResearchAndMarkets.com’s offering.

In the midst of the pandemic, adults’ confidence in their immune system to ward off infection has eroded compared to last year. The 2020 Study of Immune Defense, 6th in a continuing series of surveys, is designed to provide subscribers with actionable, comprehensive market intelligence concerning the immune defense market.

This year’s study will continue tracking consumer awareness, knowledge interest and efforts towards immune strength via supplements and functional foods and beverages. Further, this year’s study pays special attention to how attitudes, perceptions and behaviors have changed during and as a result of the COVID-19 pandemic.

The overall objectives of the study were to explore

• Immunity strength and concerns
• Knowledge regarding ways to improve one’s immunity
• Awareness and effectiveness of nutrients capable of boosting immunity
• Efforts made to strengthen immune system
• Trial and interest in use of functional foods and beverages formulated for immune defense
• Trial and interest in use of dietary supplements for immunity
• Brand awareness and use in both foods/beverages and supplements
• Purchase habits and online shopping
• Changing attitudes regarding immunity
• Effectiveness ratings for habits and products

Key Topics Covered:

1. IMMUNE STRENGTHS & HEALTH CONCERNS

• Strength of Immune System
• Ability to Ward Off Infection
• Recent Health Problems
• Health Problems Concerned About
• Incidence of Cold/Flu/Sore Throat
• Concerned About Exposure to Bacteria and Viruses
• Confident That a Strong Immune System Provides Health Benefits – More Confident
• Confident That a Strong Immune System Provides Health Benefits – Less Confident

2. KNOWLEDGE ABOUT IMMUNITY

• Knowledgeable About Strengthening Immune System
• Perception of Control Over Immune System Health
• How Allergies Affect the Immune System
• Foods That Can Help Improve Immunity
• Beverages That Can Help Improve Immunity
• Vitamins, Minerals and Other Nutrients That Can Help Improve Immunity
• Awareness of Specific Immune Health Ingredients
• Attitudes About Immune System Knowledge

3. EFFORTS TO IMPROVE IMMUNE DEFENSE

• Efforts to Improve Immune System
• Reasons Making Effort to Strengthen Immune System
• Discussed Immune Defense With Healthcare Professional
• Kinds of Recommendations Received From Healthcare Professionals
• Activities/Habits to Strengthen Immunity
• Items Used in Past Year to Strengthen Immunity
• Immune Defense Ingredients Look For
• Doing an Excellent Job Performing Immune Defense Habits
• Interest in Continuing/Trying Various Immune Defense Products
• Attitudes About Immune Defense Efforts

4. FOODS & BEVERAGES FOR IMMUNE DEFENSE

• Consumption of Food/Beverages in Past 30 Days With Natural Immune-Boosting Properties
• Consumption of Food/Beverages With Natural Immune-Boosting Properties – By Age
• Consumption of Foods/Beverages in the Past Year Specifically Formulated For Immune Defense
• Consumption of Foods/Beverages Specifically Formulated For Immune Defense – By Age
• Frequency of Consuming Specially Formulated Foods and Beverages
• Brand Awareness for Products Specifically Formulated For Immune Health
• Brands Formulated For Immune Health Tried in Past Year
• Attitudes About Immune Defense Foods and Beverages

5. SUPPLEMENTS FOR IMMUNE DEFENSE

• Current Supplement Use
• Current Supplement Use – By Subgroups
• Change in Supplement Use
• Supplement Forms Used
• Supplement Form Preferred
• When Use Supplements
• Satisfaction With Immune Defense Supplements
• Change in Medication Use Since Started Taking Supplement
• Attitudes About Supplements for Immune Defense
• Specific Nutrients Found in Immune Defense Supplements Taken in Past 12 Months – Vitamins & Minerals
• Specific Nutrients Found in Immune Defense Supplements Taken in Past 12 Months – Other Nutrients
• Specific Nutrients Found in Immune Defense Supplements Likely to Take in Next 6 Months – Vitamins & Minerals.
• Specific Nutrients Found in Immune Defense Supplements Likely to Take in Next 6 Months – Other Nutrients
• Immune Defense Supplement Brand Usage

6. SHOPPING PATTERNS FOR SUPPLEMENTS AND FUNCTIONAL FOODS USED FOR IMMUNE DEFENSE

• Outlets Where Immune Supplements and Functional Foods are Purchased – Before vs. During the Pandemic
• Incidence and Frequency of Online Purchasing of Immune Defense Products
• Changes in Purchase Habits/Online Behavior During the Pandemic
• Likelihood of Buying Immune Defense Supplements Online in the Next Six Months

7. PERCEIVED EFFECTIVENESS OF IMMUNE DEFENSE PRODUCTS & BEHAVIORS

• Health Habits Considered Very Effective at Strengthening the Immune System
• Products Considered Very Effective at Strengthening the Immune System
• Nutrients Considered Effective for Immune Defense

8. ASSESSMENT OF CURRENT HEALTH STATUS

• Current State of Health
• Stress Level
• Concerns About Impact of Stress on the Immune System
• Job Requires Frequent Handwashing
• Incidence of Autoimmune Disease
• Smoking and CBD/Marijuana Use
• Experience/Concerns With COVID-19
• Concerned About Contracting COVID-19

For more information about this report visit https://www.researchandmarkets.com/r/uzvzzc

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