Business Wire
- Business Wire
Gartner Survey Finds Only 52% of Senior Marketing Leaders Can Prove Marketing’s Value and Receive Credit For Its Contribution to Business Outcomes
Almost Half of CMOs Say Marketing Is Viewed As An Expense, Rather Than A Strategic Investment STAMFORD, Conn.–(BUSINESS WIRE)–Only 52% of CMOs and other senior marketing leaders said they were successful in proving the value…
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