Toyota Kirloskar Motor Flags Off the First Zonal Drive of its ‘Great 4X4 X-pedition’, in the Southern Region of India
Toyota Kirloskar Motor Flags Off the First Zonal Drive of its ‘Great 4X4 X-pedition’, in the Southern Region of India
Bangalore, May 26, 2023: Toyota Kirloskar Motor (TKM) flagged off its highly anticipated ‘Great 4×4 X-pedition’ today, marking the beginning of an extraordinary three-day adventure for motoring enthusiasts across the country. This thrilling drive aims to captivate and engage the 4×4 SUV fans through an unparalleled off-roading experience, encouraging them to go beyond the ordinary, by igniting the spirits of adventure, and create lasting memories through this exciting journey with Toyota. This endeavour is poised to deliver “Mass Happiness” to all the participating 4×4 community.
The Great 4×4 X-pedition by Toyota commenced this morning from Bangalore with the participation of 4×4 enthusiasts from Southern India. It will traverse through the exhilarating routes of Hassan and Sakleshpur over next two-days with an impressive convoy of 4×4 SUVs, driven by off-roading enthusiasts to unleash the true potential of their proudly owned vehicles, including the legendary Hilux, Fortuner 4×4, LC 300, Hyryder AWD, as well as other SUV brands of vehicles.
As an integral part of this X-pedition, TKM has created an additional 4WD track replete with natural obstacles like articulation, side inclines, rambler, deep ditches, slush, rocky beds, and more, ensuring an extreme off-roading experience like no other. Over the next few days, participants will not only indulge in thrilling off-roading adventures but also immerse themselves in the scenic beauty of the region and explore historical points of interest along the way. This initiative also encompasses company’s vision towards sustainability by engaging in social interventions and contribute to restore nature’s ecosystem. Moreover, attendees can partake in various recreational activities that is expected to enhance the excitement of this inspiring 4×4 outdoor lifestyle experience.
Marking the flag-off of the first-ever ‘Great 4×4 X-pedition’ in southern region of India, Mr. Atul Sood – Vice President, Sales and Strategic Marketing of Toyota Kirloskar Motor said, “The Great 4×4 X-pedition by Toyota is designed to connect with the 4×4 fans, enriching their experiences by providing them an opportunity to be a part of our unforgettable journey. We extend our heartfelt gratitude to all the enthusiastic participants, and wishing them a safe, memorable, and exhilarating drive”.
Overview of TKM
| Equity participation | Toyota Motor Corporation (Japan) : 89%, Kirloskar Systems Limited (India) : 11% |
| Number of employees | Approx. 6,000 |
| Land area | Approx. 432 acres (approx.1,700,000 m2) |
| Building area | 74,000 m2 |
| Total Installed Production capacity | Up to 3,10,000 units |
Overview of TKM 1st Plant:
| Established | October 1997 (start of production: December 1999) |
| Location | Bidadi |
| Products | Innova HyCross, Innova Crysta , Fortuner manufactured in India. |
| Installed Production capacity | Up to 1,00,000 units |
Overview of TKM 2nd Plant:
| Start of Production | December 2010 |
| Location | On the site of Toyota Kirloskar Motor Private Limited, Bidadi |
| Products | Toyota Camry Hybrid, Urban Cruiser Hyryder, Hilux |
| Installed Production capacity | Up to 2,10,000 units |
