Thums Up, the official beverage partner of the ICC Men’s Cricket World Cup, Unleashes its next campaign, “Thums Up Utha, India India Macha”
Thums Up, the official beverage partner of the ICC Men’s Cricket World Cup, Unleashes its next campaign, “Thums Up Utha, India India Macha”
- Features cricket icons- Rohit Sharma, Ravindra Jadeja, Jasprit Bumrah, and Mohammed Siraj
- Bollywood superstar Shahrukh Khan as the “Voice of Belief”
Link to the TVC- https://youtu.be/6QYzPiwKdUE
National, 05th September 2023: Thums Up, the iconic homegrown beverage brand under The Coca-Cola Company, is thrilled to unveil the next chapter of its association with ICC Men’s Cricket World Cup through the launch of the campaign “Thums Up Utha, India India Macha”. The campaign proudly highlights the relentless determination of our players for the upcoming World Cup, hopeful of driving and motivating fans to believe in India’s journey to victory.
The exhilarating chapter features cricket icons- Ravindra Jadeja, Jasprit Bumrah, Mohammed Siraj, and the dynamic captain Rohit Sharma in a film that is centred around – ‘making India believe in Team India’. The heart of the campaign lies within its unique storytelling, brought to life by none other than The King of Bollywood, Shahrukh Khan as the ‘Voice of Belief.’
The narrative delves into the current emotions of Indian cricket fans – the passionate heart that fervently believes ‘India Will Win!’ with the mind that contemplates- ‘Will India Win?’ This tussle of emotions is brilliantly encapsulated in Thums Up’s iconic Split Can, visually portraying the dynamic interplay.
Commenting on the launch of the next chapter of ICC World Cup Campaign, Arnab Roy, Vice President, Marketing Coca-Cola India, and South West Asia said, “Thums Up’s partnership with the ICC Men’s Cricket World Cup aims to empower fans and voice their opinions. Our collaboration with King Khan and the cricket icons of the country further cements our dedication to elevate fan engagement and showcases our unwavering support for Team India to bring the World Cup back home. We will do this through tech led, real time responses from expert panels and credible influencers that encourage everyone to keep rooting for our team.”
Sukesh Nayak, Chief Creative Officer, Ogilvy India, says, “The adversary isn’t always external; at times, it’s our own doubt, becoming our greatest adversary. To overcome this, we must summon our inner beliefs. This World Cup, Thums Up gets SRK voicing and symbolizing the inner conflict on ‘Will India win this World Cup.?’
As the ICC World Cup inches closer, Thums Up’s commitment to celebrating players resilience and creating unforgettable moments for fans remains steadfast, setting the stage for a truly Toofani World Cup.”
With an integrated approach, the brand aims to be on top of every relevant conversation and milestone moment, during the ICC World Cup 2023.
About The Coca-Cola Company
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India it’s beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices. The Company also offers hydration beverages including Limca Sports, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.
The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.
Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
