The Importance of the project manager in Digital Marketing

With the rise of lean management, there has been a pressing need to do away with mediators altogether. Why can’t you speak with the creatives helping to develop your campaign and place your media when you work with a marketing firm?

Project management, or account management as it is known in certain other businesses, might seem unnecessary at first glance. Your content creators and consumers are not in this group. Contrary to what many other companies say, they are neither Google AdWords experts nor Facebook whizzes. The fact that they operate covertly does not lessen the significance of their results.

We rank our project managers as some of the most crucial members of our staff. Without them, neither our customers nor we could perform the services we provide. Here are seven examples of why your marketing partnership will thrive with the help of project managers from a digital firm.

1) Project Managers are Communicators 

Communication is the most critical aspect of any client/agency relationship, as any paper on the topic will rapidly demonstrate. Your company and agency partner can’t work together effectively without this connection. The partnership can’t survive without it.

Consider the person with whom you are interacting. Who will operate as your primary contact person if nobody else in your organization is familiar with all the tasks associated with your many marketing projects? Project managers are responsible for coordinating with internal stakeholders and external clients. They are excited to have conversations, hear your thoughts, and develop a long-term connection with you.

2) Project Managers Understand the Digital Team

In today’s digital agencies, the role of a project manager is far broader than that of an account executive, who only works as a liaison to facilitate the completion of projects. They are responsible for the internal organization of campaigns and initiatives. Thus they should have a solid grasp of digital marketing to contribute.

These individuals have established themselves as marketing experts. They could provide feedback and help early on and pass your concerns forward if they see fit. They quickly respond to problems, which shortens the wait time for solutions. They can interpret what the agency’s digital team is saying inside into language more accessible to external customers.

3) Project Managers Complete the Legwork

Make plans for your digital marketing strategy. Computer literacy is required for keyword research and A/B testing. The groundwork has to be laid. Reports must be developed, advertisements must be restructured, information must be examined and double-checked, and delivery must be guaranteed for campaigns to be successful.

Other than the project manager, who else should deal with this? You hired a company since you presumably don’t have the skills or availability to do the job independently. Teams working in digital and creative fields must pay close attention to the finer points. The project manager is responsible for ensuring the continual laying of the bridge’s foundation.

4) Project Managers Keep the Project on Track

These experts are outstanding communicators and organizers. They may coordinate and plan your campaign together.

Take a second look at marketing methods. Your responsibility is to establish and approve the goals, finances, creativity, launch, and continuous optimization. It’s tough to keep track of all the steps since they all happen simultaneously.

This is all being overseen by the project manager. They monitor due dates and provide all necessary promotional materials on time. If you don’t have this context, it’s simple to become sidetracked when writing or reporting.

5) Project Managers See the Bigger Picture

Large campaigns may be difficult to navigate, particularly those spread over many platforms. Everyone can’t be an expert in graphic design or Google Analytics.

It is necessary to look at the larger picture to achieve any goal. Copywriters should be conversant with the practices of graphic designers. The GA professional has to communicate with the ad maker. Thanks to your company’s project manager, you can organize your campaign teams in a more comprehensive fashion.

6) Project Managers are Client Champions

From the client’s perspective, the project manager for a digital firm serves as a conduit to the agency’s digital specialists. You can apply the same technique backward, and it will still mostly do the same thing. As they continue to engage with the customer, they get a deeper understanding of the business, industry, and clientele.

This becomes an essential aspect of their job description inside the company. Project managers are often elevated to the roles of internal subject matter experts and advocates for the customers they serve. The creative and digital team members experiencing issues with a particular consumer might benefit significantly from their ability to uncover preferences and trends. 

7) Project Managers are (Almost) Always Available

When project managers are engaged, the engagement between a firm and its clients or consumers is enhanced. All the tasks listed above are components of their job description. On the other hand, at their heart, they are agents from the agency who may be reached at any time of the day or night.

You could have a question at some point throughout your campaign. It is conceivable that a chance incident cast doubt on the integrity of the promises made by the commercial or the images used in it. Having just one person you may turn to for assistance in situations like these is quite beneficial. The person in charge of your project is available to assist you and answer any questions that may arise as the work progresses.

The Key Qualities of a Project Manager

Don’t write them off as a pointless expense or a bothersome inconvenience. Please think of the project managers at your digital agency for what they are: integral members of the partnership who can help you maximize the effectiveness of your business and the marketing strategies you use. All matters about promotion, dissemination of information, and administration are within their purview. Therefore, they never become bored with their work.

Author

Jaydip Parikh is the founder of Tej SolPro, a digital agency providing SEO services to clients across the globe. Parikh has 20 years of experience in sales and marketing. He regularly speaks at conferences and events, both online and offline.