Samsung, India’s most trusted smartphone brand, has consolidated its smartphone business leadership in the month of March with strong double-digit growth during the month. In the first quarter (January-March, 2022), Samsung’s smartphone business registered 9% value growth over the same period last year.
“At Samsung, customers are at the heart of everything we do. Our recent launches – the flagship Galaxy S22 series and Galaxy A series – have witnessed strong demand from consumers, making March a record month for us. The exceptional growth in the month of March points to a stronger double-digit growth for Samsung in the current April to June 2022 quarter. Our endeavour is to constantly listen to our customers’ feedback – and continue to deliver mobile experiences that empower us all to evolve,” said Raju Pullan, Senior Vice President, MX Business, Samsung India.
“Samsung led the Indian smartphone market in March 2022 capturing 22% shipment volume and 27% revenue share, according to Counterpoint Research Monthly India Smartphone Tracker. Timely portfolio expansion with 5G capability down to M, F & A series and strong uptake of the Galaxy S22 and foldable flagship series helped Samsung grow back to the leadership position. This growth is commendable considering the entire industry is facing supply chain constraints whereas, Samsung leveraging its vertical integrated supply chain expertise and scale could navigate the shortages better. Samsung has gained strong momentum to capitalize and maintain the lead,” said Neil Shah, Vice President of Research, Counterpoint.
Galaxy S22 series has become Samsung’s best-selling flagship smartphone in India within a month of its launch. Galaxy S22 Ultra combines the unrivalled power of the Note series and the iconic S-Pen with pro-grade camera and performance of the S series to set the new standard for premium smartphones. Built with a bold, sustainably conscious design, Galaxy S22 and Galaxy S22+ have dynamic cameras with advanced intelligent image processing to make every moment epic. After a record pre-booking, Samsung is looking to consolidate its market leadership in the premium segment in India by H1, 2022.
Samsung launched five Galaxy A series devices in March – Galaxy A13, Galaxy A23, Galaxy A33 5G, Galaxy A53 5G and Galaxy A73 5G. This five smartphones will strengthen Samsung’s portfolio in the mid and high segment, where Samsung is targeting to increase its market share to 40% by H1, 2022. The all-new Galaxy A series gives consumers the power to make every day awesome through AI-powered camera, super smooth & bright display and up to two-day battery life.