Rootworks Announces Business Model Basics™ At AICPA Engage 2021
Guided firm-improvement roadmap addresses common accounting firm challenges to help fuel sustainable growth
LAS VEGAS–(BUSINESS WIRE)–Rootworks, the profession’s leading firm-improvement organization, announced today at AICPA Engage 2021 the launch of Business Model Basics (BMB)—the accounting profession’s only guided firm-improvement roadmap developed to solve common operational pain points. BMB supports firms at every level of the business model including leadership, culture, tech stack, client experience and communications, products, marketing and more. AICPA Engage attendees can receive a demo of Business Model Basics at Rootworks’ Booth #527.
“The accounting industry continues to face impressive growth, with revenues exceeding $110 billion* in 2020,” said Darren Root, CPA, CITP, CGMA and Rootworks co-founder. “Having managed my own firm for over 30 years, I know from experience that this level of growth can be hard for firm leaders to manage. Within this context, we designed Business Model Basics to serve as a logical and guided roadmap to building an agile, scalable firm with a strong brand presence.”
BMB’s interactive platform is organized around four main categories: leadership, operations, product and experience—with subcategories addressing areas from culture and ideal clients to security, client management, and more. Leveraging decades of cumulative industry experience, the Rootworks team helps firms refine each Business Model Basic to build a profitable and sustainable modern firm.
“Business Model Basics is an ingenious tool developed by Rootworks to help accountants transform their firms into a more modern environment. It’s a remarkable interface for tackling the critical systems of practice, and can quickly be referenced by any team member. I love having this resource at my fingertips—from creating a better culture within my firm to improving our advisory, payroll and tax services for our clients. I plan to implement changes across the board using Rootworks guided BMB structure,” said Brandon Parkhurst, CPA and Rootworks member.
To learn more about BMB, register for a free webinar: rootworks.com/webinars or schedule a demo: [email protected]
About Rootworks and Right Networks
Rootworks, which is owned by Right Networks, is the accounting profession’s premier firm-improvement organization, serving small to mid-sized accounting firms from across the country. Its one-of-a-kind Business Model Basics™ roadmap, coupled with its premier platform and active, established peer community, provides firms with everything needed to create a proactive, high-performing and sustainable modern firm—and all with a single membership. Learn more at www.rootworks.com.
Right Networks is the preeminent accounting platform bringing together best-in-class accounting technology, data sharing and collaboration, productivity tools, and world-class guidance that make 6,000+ accounting firms more productive and profitable. Learn more at www.rightnetworks.com.
Contacts
Dr. Kristy Short, CCCO
[email protected]
734.717.8686
