Reliance Retail starts sale of its 4G LYF devices

Reliance Retail has started selling three models of its own 4G smartphone brand LYF to compliment group firm Reliance Jio’s services that are expected to be launched by March-April.

The three devices- LYF Earth 1, LYF Water 1 and LYF Water 2 have been priced in a price range starting from Rs 15,499 per unit to Rs 25,800 per unit.

The three devices are also available at Reliance Digital stores. Earlier, Reliance Retail had launched the devices exclusively for RIL group employees in December.

The handsets have VoLTE feature to support Reliance Jio’s plan of offering phone call service over high speed 4G network. It is high-end version of internet based calls called VoIP.

“We have have been selling these smartphones for last couple of days. The company is selling devices through over 1.2 lakh retailers, including Reliance Digital stores,” a Delhi-based distributor of LYF phones told PTI.

Queries sent to Reliance Retail over the matter remained unanswered.

LYF Earth 1 is high-end 4G model priced at Rs 25,800. It has dual rear camera with 13 megapixel (MP) and 2 MP with some features of professional camera. The phone also has a 5 MP front camera and has built-in 32 GB internal memory.

The LYF Water 1 and Water 2 have been price at Rs 17,399 and Rs 15499 respectively, as per Reliance Digital website. These models have internal memory of 16 GB and expandable memory of up to 32GB.

As per one of the Reliance Digital store manager, company is providing after sales service support through 1,000 service centres across country with top cities having more multiple centres.

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