Pixalate Releases Global Top 25 Most Popular Connected TV (CTV) FAST Apps Reports for Q1 2025: ‘Sling TV’ No. 1 on Roku, ‘Plex’ Leads on Apple TV and Samsung Smart TV
According to Pixalate’s research, ‘Sling TV’ was the most popular FAST app on Roku, while ‘Plex’ ranked No. 1 for Apple TV and Samsung Smart TV. ‘Pluto TV’ held the top position for Amazon Fire TV
London, June 12, 2025 (GLOBE NEWSWIRE) — Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Global Top 25 CTV Fast Apps Reports for Q1 2025. Pixalate published Roku, Apple TV, Amazon Fire TV, and Samsung Smart TV versions of the report.
The reports rank the top 25 most popular Free Ad-Supported TV (FAST) apps by device type based on global open programmatic advertising volume, as measured by Pixalate. The apps are ranked after removing invalid traffic (IVT), as measured by Pixalate.
To compile this report, Pixalate’s data science team analyzed over 5 billion open programmatic ad transactions across over six thousand unique Roku, Apple TV, Amazon Fire TV, and Samsung Smart TV CTV apps across Q1 2025.
Most Popular Free Ad-Supported Television (FAST) CTV Apps
Roku
| Rank | App Name | App Store ID |
| 1 | Sling TV – Live Sports, News, Shows + Freestream | 46041 |
| 2 | Pluto TV – Free Movies/Shows | 74519 |
| 3 | The Roku Channel | 151908 |
| 4 | Xumo Play | 96065 |
| 5 | Tubi – Free Movies & TV | 41468 |
See the full list of the top 25 most popular FAST apps on Roku here.
Amazon Fire TV
| Rank | App Name | App Store ID |
| 1 | Pluto TV – Watch Free Movies, Shows & Live TV | B00KDSGIPK |
| 2 | Tubi: Watch Free Movies & TV Shows | B075NTHVJW |
| 3 | Sling TV | B00ODC5N80 |
| 4 | Plex: Stream Movies & TV | B004Y1WCDE |
| 5 | ViX: TV, Sports and News | B08KJ77PQY |
See the full list of the top 25 most popular FAST apps on Amazon Fire TV here.
Apple TV
| Rank | App Name | App Store ID |
| 1 | Plex: Watch Live TV and Movies | 383457673 |
| 2 | Pluto TV: Stream Movies/Shows | 751712884 |
| 3 | CBS Sports App: Scores & News | 307184892 |
| 4 | Fox Business: Invested In You | 333177961 |
| 5 | Scripps News | 330879884 |
See the full list of the top 25 most popular FAST apps on Apple TV here.
Samsung TV
| Rank | App Name | App Store ID |
| 1 | Plex | G00002687241 |
| 2 | SAMSUNG TV PLUS | G15147002586 |
| 3 | Sling TV | G17198010041 |
| 4 | Tubi – Free Movies ＆ TV | G15115002089 |
| 5 | Pluto TV | G18229011675 |
See the full list of the top 25 most popular FAST apps on Samsung Smart TV here.
What are FAST Apps?
Free Ad-Supported TV (FAST) apps enable viewers to access “linear” video content in a channel-based format without subscription fees, compared to streaming platforms that depend on viewer subscriptions.
In the context of this report, “linear” signifies content presented in channel-based format, with the same programming simultaneously streamed to all viewers tuned into a specific channel.
Pixalate classifies any app meeting the above FAST criteria as a ‘FAST app,’ even if the app provides video-on-demand services or offers paid subscription tiers in addition to the free, linear content.
Download all of Pixalate’s Q1 2025 Free Ad-Supported Television (FAST) Apps Reports
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Q1 2025 FAST Apps Rankings Reports (the ‘reports’), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across in the time period studied.
CONTACT: Nina Talcott [email protected]
