Middle East and Africa (MEA) Health and Beauty Industry Research Report 2023: Unilever, L’Oreal, Procter & Gamble, Beiersdorf, and Arabian Oud Account for 28.9% Market Share – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The

Global Health & Beauty industry was valued at $475 billion in 2022 and is forecast to reach $598 billion in 2027, recording a CAGR of 4.7% during 2022-2027

The report provides an overview of current health & beauty industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

The Middle East and African health & beauty industry is forecast to record the fastest CAGR of all regions at 12.3%, growing from $28.5 billion in 2022 to $50.7 billion in 2027. Fragrances was the largest sector in the Middle East and African health & beauty industry in 2022, accounting for value sales of $6 billion (20.9% of the overall regional health & beauty industry).

Based on the relative performance of countries on multiple metrics, Saudi Arabia, Iran, the UAE, and Nigeria were shortlisted as high-potential countries, primarily due to their large health & beauty industry sizes, projected high value growth rates, and projected rising per capita value levels. Among these high-potential countries, Saudi Arabia accounted for the largest market share of the health & beauty industry in 2022, in value terms, while Iran registered the highest volume share. Regarding growth, Iran is expected to register the fastest value CAGR during 2022-27, at 27.5%.

Flexible packaging was the most used pack material in the Middle East and Africa health & beauty industry in 2022, accounting for a 47.1% volume share. It was followed by rigid plastics with a 41.4% share. Bottle was the most used pack type, boasting a volume share of 25.7%. The most used closure type was the flip/snap top, with a volume share of 19.4%, while carton – folding was the most utilized primary outer type in 2022, with a volume share of 28.5%

The overall health & beauty industry in the Middle East and Africa region is fragmented, with the top five companies-Unilever, L’Oreal, Procter & Gamble, Beiersdorf, and Arabian Oud-together accounting for 28.9% of overall value sales in 2022. Unilever held the highest share at 9%, followed by L’Oreal at 6.9%. Collectively, private label products held a 0.4% value share, with presence in all sectors, except fragrances and haircare.

With growing concerns around health among consumers, there has been an increase in demand for natural and plant-based ingredients in health & beauty products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, polyethylene, and butylated hydroxyanisole. As a result, manufacturers are formulating health & beauty products using naturally sourced and safe ingredients.

Scope

• Market environment: Includes industry size, market size, and growth analysis by sectors
• High-potential countries’ analysis: Indicates changing share of value consumption of various health & beauty products by sectors across high-potential countries in the Middle East and Africa region. It also provides risk-reward analysis of four countries across the Middle East and Africa region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure
• Country deep dive: Provides the overview, demographic analysis, and key trends across high-potential countries
• Success stories: This section features some of the most compelling health & beauty manufacturers, brands, products, and marketing campaigns in the Middle East and Africa region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights
• Competitive environment: Provides an overview of leading companies in the Middle East and Africa region, besides analyzing the growth of private labels in the region
• Distribution analysis: Provides analysis on the leading distribution channels in the Middle East and African health & beauty industry in 2022. It covers six distribution channels: hypermarkets & supermarkets; convenience stores; health & beauty stores; e-retailers; “dollar stores”, variety stores & general merchandise retailers; and others – para-pharmacies/drugstores, cash & carries and warehouse clubs, vending machines, and other retail channels
• Packaging analysis*: The report provides percentage share (2022) and growth analysis (during 2017-22) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of health & beauty
• Challenges and future outlook: Provides the challenges and outlook pertaining to the Middle East and African health & beauty industry

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Key Topics Covered:

Executive Summary

Part 1: Market Environment

• Market Size Analysis – The Middle East and Africa Compared with Other Regions
• Value and Volume Growth Analysis by Region
• The Middle East and Africa Market Growth Analysis by Country
• The Middle East and Africa Market Growth Analysis by Sector

Part 2: High-Potential Countries’ Analysis

• Methodology – Identifying High-Potential Countries
• Top Four High-Potential Countries in The Middle East and Africa
• Overview of High-Potential Countries in The Middle East and Africa
• Value Share Analysis of Health & Beauty Sectors
• Change in Value Consumption Levels by Country and Sectors
• Per Capita Consumption Analysis
• Per Capita Expenditure Analysis

Part 3: Country Deep Dive

• Overview of the Saudi Arabian Health & Beauty Industry
• Saudi Arabia – Demographic Analysis
• Key Trends in the Saudi Arabian Health & Beauty Industry
• Overview of the Iranian Health & Beauty Industry
• Key Trends in the Iranian Health & Beauty Industry
• Overview of the UAE Health & Beauty Industry
• The UAE – Demographic Analysis
• The UAE: Market Size Analysis of Top Five Cities
• The UAE: Market Size Analysis of Top Five Cities by Sectors
• Key Trends in the UAE Health & Beauty Industry
• Overview of the Nigerian Health & Beauty Industry
• Key Trends in the Nigerian Health & Beauty Industry

Part 4: Success Stories

• About Success Stories
• Case Study: Biomedical Emporium – Skin Biotic Cream C
• Case Study: Rare beauty – Stay Vulnerable Melting Blush
• Case Study: Beaute Mediterranea – Detox Cleansing Powder

Part 5: Competitive Environment

• Leading Companies’ Shares in the Middle East and African Health & Beauty Industry
• Brand Share Analysis of Top Five Companies
• Leading Companies in the Middle East and African Health & Beauty Industry
• Leading Brands in the Middle East and African Health & Beauty Industry
• Private label Penetration in the Middle East and African Health & Beauty Industry

Part 6: Distribution Analysis

• Leading Distribution Channels by Country
• Leading Distribution Channels by Sector

Part 7: Packaging Analysis

• Growth Analysis by Key Pack Material and Pack Type
• Growth Analysis by Closure Type and Primary Outer Type

Part 8: Challenges and Future Outlook

• Key Challenges in the Middle East and African Health & Beauty Industry
• Future Outlook of the Middle East and African Health & Beauty Industry

Part 9: Select Industry Metrics

• The Middle East and Africa Patent Filings
• Global Patent Filings
• The Middle East and Africa Job Analytics by Company
• The Middle East and Africa Job Analytics by Theme
• Global Deals

A selection of companies mentioned in this report includes

• Unilever
• L’Oreal
• Procter & Gamble
• Beiersdorf
• Arabian Oud

For more information about this report visit https://www.researchandmarkets.com/r/ulrfjf

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