Italy Buy Now Pay Later Business and Investment Opportunities Report 2022 – Travel Operators Are Launching Deferred Payment Services for Commuters in Italy Amid Growing Demand – ResearchAndMarkets.com
DUBLIN–(BUSINESS WIRE)–The “Italy Buy Now Pay Later Business and Investment Opportunities” report has been added to ResearchAndMarkets.com’s offering.
According to the publisher, BNPL payments in the country are expected to grow by 52.8% on an annual basis to reach US$6,254.5 million in 2022.
Companies Mentioned
- Klarna
- Afterpay
- Scalapay
- Mash and Domec JV
- Soisy
- Moneymour
Medium to long term growth story of BNPL industry in Italy remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 26.8% during 2022-2028. The BNPL Gross Merchandise Value in the country will increase from US$4,094.1 million in 2021 to reach US$25,988.0 million by 2028.
The buy now pay later (BNPL) industry continues to grow in Italy steadily. The presence of domestic and global players, like Scalapay and Afterpay (known as Clearpay in Europe), is driving the adoption of the payment method in Italians. While the pandemic outbreak and the subsequent shift to online shopping have accelerated the adoption of BNPL among shoppers in the country, there is plenty of growth room for both domestic as well as global players in Italy.
According to a March 2022 report from Clearpay, 56.1% of the Italians who are not aware of the payment method are interested in using a payment option that allows them to pay for purchases in installments. This shows that BNPL firms need to increase their investment in boosting consumer awareness regarding the availability of deferred payment services, as the demand is there in the Italian market. With domestic players raising big investment rounds in Italy, the publisher expects a part of the investment to boost consumer awareness from the short to medium-term perspective.
Over the next three to four years, the publisher expects the boom in online shopping to keep supporting the growth of the BNPL payment method. Moreover, the payment method is also expected to make inroads in Italy’s travel and tourism sector from the short to medium-term perspective, a trend that is gaining rapid momentum around the world.
Domestic BNPL firms are raising funding rounds to invest in product development and branding
The Italian BNPL industry is still in its early stages of development and is expected to post strong growth from the long-term perspective. Consequently, domestic BNPL firms are looking to strengthen their position to capitalize on the market growth. As a result, these firms are raising funding rounds to invest in product development and branding.
BNPL providers are expanding their presence in Italy through strategic collaboration with online marketplaces
To further increase the adoption of their BNPL product among Italian online shoppers, firms are entering into strategic collaborations with online marketplaces in the country.
Travel operators are launching deferred payment services for commuters in Italy amid growing demand
Globally, the demand for the BNPL payment method has seen a strong uptick in the travel and tourism sector. This has led many travel-focused firms to launch deferred payment services. Notably, similar trends are visible in Italy, wherein travel operators are launching the BNPL option for commuters in the country.
Scope
This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in Italy. Below is a summary of key market segments:
Italy BNPL Market Size and Spending Pattern
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Italy Buy Now Pay Later Operational KPIs
- Buy Now Pay Later Revenues, 2019 – 2028
- Buy Now Pay Later Share by Revenue Segments
- Buy Now Pay Later Merchant Commission, 2019 – 2028
- Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
- Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
- Buy Now Pay Later Accounts, 2019 – 2028
- Buy Now Pay Later Bad Debt, 2019 – 2028
Italy Buy Now Pay Later Market Share Analysis by Key Players
- (Klarna, Scalapay, Mash and Domec JV, Afterpay, SplittyPay)
Italy Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast
- Online Channel
- POS Channel
Italy Buy Now Pay Later in Retail Shopping: Market Size and Forecast
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Italy Buy Now Pay Later in Home Improvement: Market Size and Forecast
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Italy Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Italy Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Italy Buy Now Pay Later in Other: Market Size and Forecast
- Gross Merchandise Value Trend Analysis
- Average Value Per Transaction Trend Analysis
- Transaction Volume Trend Analysis
Italy Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
- Buy Now Pay Later Sales Uplift by Product Category
- Buy Now Pay Later Spend Share by Age Group
- Buy Now Pay Later Gross Merchandise Share by Income
- Buy Now Pay Later Gross Merchandise Value Share by Gender
- Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis
For more information about this report visit https://www.researchandmarkets.com/r/7x0j37
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