IGNITE 2025: How Samsung’s Internship Programme Became a Launchpad for India’s Brightest Young Minds
One name that consistently rises to the top when it comes to career aspirations of some of India’s brightest minds is Samsung.
This summer, as the IGNITE Internship 2025 drew to a close, a new generation of change makers walked out of Samsung’s offices with more than just project experience. They left with the spark of transformation in their hearts — a fire ignited by an immersive journey that redefined the way they saw themselves, their careers, and the world of innovation.
These were not just interns. They were explorers. Listeners. Builders. Dreamers.
Where Potential Met Purpose
“I was a different person two months ago,” says Shanya Goyal from NMIMS Mumbai, reflecting on her journey. “As a fresher, getting firsthand insight into market dynamics and witnessing how Samsung uniquely caters to every Indian — from premium 8K TVs to flagship smartphones — was eye-opening. It’s not just a tech brand; it’s a brand that speaks the language of India.”
Her words echo the experiences of many others who entered Samsung as students and emerged as future leaders.
From Market Floors to Boardrooms: A Real-World MBA
Samsung’s internship programme is not about presentations. It’s about plunging into the real world, understanding consumer behavior, navigating markets, and learning to lead from the ground up.
For Nenavathu Divya from IIM Indore, the internship was anything but routine. “From day one, I was out in the field, discovering market insights, dodging Gurgaon traffic, and even unearthing the best street food spots on market duty! But what truly inspired me were the stories from Samsung leaders — people who began their journey as field executives and are now leading national teams. Their grit and growth mindset made me believe no role is ever too small.”
Building the Future, Together
Interns didn’t just learn from their managers; they belonged to their teams. For Ashmi Jain from IIM Ahmedabad, the Samsung experience was a testament to how culture and collaboration go hand in hand.
“These two months have been unforgettable. The support I received from my mentors and teammates helped me push past my own limits. This wasn’t just a summer internship — it felt like joining a family.”
And it wasn’t just about learning the ‘what’ — it was about understanding the ‘why.’ Whether in sales, marketing, or HR, interns saw firsthand what makes Samsung tick.
“I interned with the People team,” says Garvika Agarwal from XLRI Jamshedpur. “It gave me real exposure to HR operations at scale. The warmth, mentorship, and real-world complexity helped me grow not just as a student of business, but as a professional ready to contribute from day one.”
A Mentorship Model Like No Other
At the heart of IGNITE lies Samsung’s belief: great mentorship changes lives.
Every intern had direct access to leaders who didn’t just supervise — they coached, encouraged, and empowered. Whether it was one-on-one check-ins, leadership stories, or project reviews, each moment was a masterclass in excellence, empathy, and execution.
And as the programme ends, one thing is clear — the real success of IGNITE isn’t measured by deliverables or deck submissions. It’s measured by confidence built, curiosity sparked, and careers kickstarted.
A Legacy of Learning. A Future of Possibilities.
As the IGNITE 2025 cohort turns the page to their next chapter, they carry with them not just the Samsung name on their resume, but the Samsung philosophy in their hearts: to do what can’t be done.
Because when you work with a brand that dares to push boundaries, you begin to believe that you can, too.
And that’s the true power of an internship at Samsung — it doesn’t just prepare you for the future. It transforms you into someone who’s ready to create it.
