If you are craving more customers who will buy your products but cannot find any way or reason to promote your business with video content, then you are taking your business very casually.
There are a number of people who consume video content on a daily basis. That’s how the popularity of videos has come. For instance, let me show you how it works.
There is video content uploaded every minute on Youtube for 500 hours, as well as 1 billion hours of Youtube videos, which are being watched every day. Same with Facebook, 500 million people watch videos on Facebook daily.
Not half but more than half of the population prefer video content, especially for businesses and brands they like and support. Videos not only attract consumers but also have helped any business to be successful.
Let’s talk about everything you need to know to understand video content marketing.
What Is Video Content Marketing?
Video content marketing is also known as video marketing, which uses video content to give out information, educate people and engage customers who the business targets.The video should be SEO friendly so you can install seo plugins.
Video content helps you to promote your services and products and brand in the form of Youtube video.
If you can do video marketing in a proper way, it provides you a lot of support by:
- Keeping and capturing the attention of your customers
- Having an engaging manner to explain your products and services
- Improving the credibility of your brand
- Earning the trust of your customer
- Directing traffic to your website
- Boosting your website for ranking and SEO.
- Increasing sales and conversion
Different Types Of Video Content
To get all the benefits from the video content, there are plenty of videos that you can create but in this article, we will talk about a few considerations.
Explainer Videos
These kinds of video content are made to explain to the customers about your product and services.
As well as the answer to the struggle a customer is going through.
Explainer videos are of many types such as
- Animated videos
- Live action videos.
- Whiteboard videos
Entertainment Videos
These video content are for entertainment, they are mostly short which provokes several types of emotions to viewers in an entertaining way.
Videos under this genre can be funny, shocking, surprising, motivating, and inspiring. Sometimes they are combined in more than two feelings.
Brand Culture Videos
These are usually made to educate people on what the business is about and what is the stand of the business.
This can draw viewers to your brand. Brand culture videos can be of several types such as:
- Behind the scenes videos
- Interview of employee videos
- A day in the office video
- Holiday videos
- About us videos
Demo Videos
These video contents are made to show customers the step-by-step way of how your products and services work.
Demo videos are very similar to explainer videos because it includes details about functions and features about your products.
Webinar Videos
These video content are online presentations and are mostly made to educate viewers on a particular subject that is like with your business, industry, or brand.
Webinar videos can be done live or can be pre-recorded. You can also make it a video of questions that clears the doubt of customers about your product and services.
Customer Testimonial Videos
These video content are generally made for the customers to explain obvious problems of the products and services in a satisfactory manner.
Personalized Videos
These videos are made to personalize certain viewers so that they can be educated about technology by giving some extra info about personal information. Like viewers’ names, ages, phone numbers, email id, etc.
Personalized videos are very powerful tools that have the ability to make a customer feel delighted and also help your business to stand out for long.
Thank You Videos
These video content are made to thank customers for their support and other things such as
- After making a purchase
- After someone subscribes to the businesses email list
- After attending an event
- After the festive seasons and holidays
- After the year ending
FAQ Videos
These video content are made for sale purposes generally. It gives answers to the frequently asked questions by the customers about the business.
This way is to make the FAQs more interesting and engaging, rather than just answering the customers on the web page.
Three Questions You Must Ask Yourself While Making Video Content
- What is your purpose and goal?
- Who do you choose as your target audience?
- How will you find your customers online?
Closing thoughts
When it comes to video content, it’s a huge deal as mentioned above, people like video content more than reading.
In this busy world where you are always doing something or the other, you need time-consuming things around you.
That is why video content has taken the stage.
Everything can be done through video content, actually more than content writing.
Leave a comment down below in the comment box, and let us know how much help this article was to you.
About Author:
Rogen Rosenberger is a professional content writer with years of experience in blogging. He graduated from Stanford University, California, and then started his career in blogging. He contributes to many authority blogs such as Blogsteller, Dream And Travel, Tour And Travel Blog. He also likes to write in many international magazines and journals.
