How to Find the Perfect Name for Your Business

How to Find the Perfect Name for Your Business

Almost every new entrepreneur we’ve met wants their products and services to stand out from their competitors, attract more customers, and make them more money, but they’re not usually sure how to go about it.

Maybe, like them, you’re:

• Just getting started in business and need to get it out there
• Struggling with your business, and you need to grow it by attracting more customers

It doesn’t matter what your situation is; the solution to your problem is finding the perfect brand name for your business.

And in this article, we’d show you step-by-step how to find the best name for your business. And yes, it’s a lot easier than you think.

Let’s get into it.

How to Find the Perfect Name for Your Business

Lots of brands surround the average person. Every day, we use Kittaneh’s Amerisleep mattress, carry Steve’s iPhone, visit Zuckerberg’s Instagram, drive Elon’s Tesla, order lunch from DeLuca’s Subway, all the while wearing Samuel Thomson’s Crocs.

These companies, thanks to their brand names, have become integral to our daily lives. That is why every entrepreneur trying to establish a reputation for themselves in their field of business must choose the perfect name.

And you can do that by:

• Studying your Target Audience and Competitors

You must first have a firm knowledge of the sort of message you want your brand name to portray and who your target audience is, so you can design a name that they can easily connect to.

Understanding your business will give you a better idea of whether your brand name should be powerful, playful, practical, modern, or intriguing. It will also provide you with the inspiration you require to complete the long and complex process of naming your business.

Not only does a great brand name have meaning, but it also communicates it. It forms the framework you’ll need to create a strong brand identity that will support other critical aspects of your business, but it can only do this if it is attuned to the needs of your target audience.

So come up with a one-or two-sentence project statement that contains the essence of what your brand name should stand for.

Here are some fantastic examples of a project statement:

• We’re in search of a sophisticated name that instantly triggers images of a high-end women’s fashion label.
• Our business needs a name that’s both informative and distinct from the competitors.
• We need a powerful brand name that establishes us as a top solution. However, we also want to set ourselves apart from the traditional names in our industry.

• Establishing a Solid Foundation

You’ll need to know what thoughts and imagery you’d like your name to symbolize. We encourage entrepreneurs to focus on expressing one or two fundamental ideas that are significant to their business, culture, and values rather than concentrating on the descriptive side of their business.

One of today’s online success stories, Zappos, is an excellent illustration of this. ShoeStore.com was the brand’s first name. But as the company grew, the founders returned to their naming lab and created Zappos, a modern name that evokes speed while also using the Spanish term for shoes, “Zapatos.”

• Avoiding the Danger Zone

Now it’s time to put on your thinking cap, grab a few cups of coffee, and start brainstorming your brand name. But only do this once you’ve decided on your company’s style, concept, and aim.

However, before you start brainstorming, be aware of the potential pitfalls in naming. There are so many trademarks that employing a single English term is becoming increasingly complex and legally problematic. As a result, avoid:

• Single English words 
• Using terms like icon, united, and force to convey a sense of strength
• Symbolic words like spring, rocket, and bridge

Find an excellent brand name that CAREs when brainstorming by ensuring it is:

• Contextual: It makes sense to the people you’re trying to reach
• Appealing: It has a pleasant ring to it and is simple to say
• Remarkable: It’s memorable and can start a conversation
• Evocative: It elicits an emotional response from your viewers.

Getting a Team or Using a Business Name Generator

To help your brainstorming session go more smoothly, assemble a team, discuss your company with them, and challenge them to come up with the wildest and most original name suggestions they can. Allow your team to experiment with as many ideas as possible because the strangest ideas may just spark the perfect name for your business.

However, if coming up with a great name seems challenging, and you don’t have a team, using a business name generator is the best path.

Be Trademark Conscious

While choosing a name for your business, make sure your competitors have not taken it because it’d help your business avoid falling into fierce legal battles. 

Also, make sure that the name has a .com domain and social media handles. It’d be difficult establishing your business’s credibility if it runs with a different name online.

 

Author Bio:

Grant Polachek is the Head of Branding at Inc 500 company Squadhelp.com, the worlds #1 naming platform, with 30,000+ customers from early-stage startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation. Get inspired by exploring these winning business name ideas.