YouTube is one of the most popular and most beneficial social media platforms that would assist you to grow your business. YouTube has more than 2.3 billion users worldwide, and more than 20 million people visit YouTube every day. Therefore, it’s an advantageous advertising platform.
The YouTube advertisements, created through Google ads, are extremely inviting and engaging for varied categories of business. If you would create a YouTube advertisement for your business, you would actually offer a centralized social media platform for many target audiences who can view these ads via YouTube and engage with them.
However, creating and using YouTube ads for your business can be a bit complicated. Hence, here’s what you should know to utilize YouTube ads for your business.
Categories of YouTube advertisements
It is important to understand the specific categorization of the YouTube ads before beginning to create one. Some of them are True view ads, Non-skippable Instream ads, Overlay ads, and Bumper Instream ads.
For the best outcome for your business and engagement potential, you must understand these categories and the underlying features properly
Skippable or TrueView Ads
The main format of advertising via YouTube is the True View Ads because it offers entire control to the viewers to choose the advertisements they want to see. Also, it’s highly beneficial for the business owners because they would have to pay for the advertisement, , only if the viewer is watching it for more than 30 seconds. Moreover, this ad is risk-free.
There are two types of these ads such as TrueView In-stream ads and TrueView discovery ads. The first one plays before the video of the user’s choice , while the second one appears above the list of suggested videos.
These ads run for at least 15-30 seconds, and if your advertisement is longer, the maximum suggested video length by YouTube is about 3 minutes.
Typically, such YouTube ads are compatible with particular devices, such as mobile devices, desktops, games consoles, and TV.
Non-skippable Instream Ads
The basic difference between TrueView ads and Non-skippable Instream ads is that the viewers won’t be able to skip them.These ads work well in the CPM advertising format, which allows a brand to earn massive digital exposure.
These ads are generally 15-20 seconds long, and these are part of a pre-roll advertisement campaign; hence, , they provide a better engagement of viewers. Therefore, if your advertisement is efficient and engaging and can properly target a specific group of viewers, your ad campaign would eventually succeed.
The platforms on which this YouTube ad can be played are mobile devices, desktops, games consoles, and TV.
Bumper Ads
This is another non-skippable advertisement of YouTube that plays before the viewers’ chosen video. Its compulsory feature is that it must not be more than 6 seconds long.
For turning on the bumper ads, both the skippable and non-skippable ads should be turned on.
The platforms on which this YouTube ad can be played are mobile devices, desktops, games consoles, and TV.
Overlay Ads
This ad is the simplest form of advertising via YouTube. This is a type of banner ad that usually appears at the bottom p of any YouTube video. It also can be text-based.
The platform on which this YouTube ad can be played is only the desktop. The specialty of this ad is that the picture or banner can be a minimum of 468*60 and a maximum of 728*90 in size.
Method of creating a likable advertisement video for YouTube
After selecting a specific category, you can start creating the YouTube advertisement video by following the below-mentioned method.
Firstly, write a proper script; remember to explain the business goal in the ad’s introduction slide as well. After that, address the problems areas your product/service is solving; with supporting infographics, if possible. Thereafter, prompt your viewers to sign up or purchase your product after promoting the brand’s best features a little.
The “Adbuilder” tool of YouTube would assist you to create the video ads. It would help you to record the entire advertisement. First of all, you would have to choose a particular theme. The page would offer you a great variety of layouts.
After selecting both the ad format and the layout, you would have to select your logo and colors. You can also click on the ‘open guide’ button on this page for better assistance from YouTube.
The next step is to shoot the raw videos and combine the recorded footage by utilizing the Adbuilder tool. This entire process would result in a good pre-roll. After that, you can choose any background music.
On the fourth page of the Adbuilder tool, you would find an option to publish your video. There you can describe your advertisement and can give the title.
After publishing the video, you would find an option to go to Google advertisements. From there, you can set up an actual YouTube advertisement campaign.
Method of creating advertising campaign on YouTube
To create the advertising campaign, you would have to go through the following steps:
Once you’ve uploaded the advertisement video by following the above-mentioned method, go to the Google Ads account. Then click on the “All Campaigns” option. After that, you would have to click on the blue “+’ icon for creating the new campaign.
Then you would have to select the types of campaign from the “Video” option. To do that, click on the the “select a single goal” option. This option would enable you to serve your intended purpose. For example, if you’re trying to increase the number of viewers, the goal that you would have to select is “website traffic”.
After that, YouTube would recommend some choices of features and settings for your advertisement. Then, you would have to select a name for your campaign, and also, you must set a budget. The next step is to choose the starting and ending day of your ad campaign.
Then, select a network from available options such as YouTube videos, YouTube search results, and video partners on the display network.
After that, choose a bidding strategy from the available options such as maximum cost-per-view, maximum cost-per-mole, viewable cost-per-mile, and target cost-per-acquisition.
The next step is to choose the type of inventory and to select the demographic, target audience. You can also select your preferable content where the ads would appear. Finally, you can put some target keywords as well.
The last step is selecting your advertisement video and choosing the video format. Then, confirm to add CTA, headlines, and URLs.
To finish the campaign, click on “Save and continue,” and then select the “Continue to campaign” button.
Marketing your product in this changing global scenario can’t entirely depend on static content, because nowadays people like video-based advertisements more than ever. Hence, a platform where a huge number of users have more than 1 million subscribers would be the best for showcasing the special features of your business.
The knowledge of individual interests and preferences and the flexibility of the YouTube advertisement would make your business stand out from the others.
