HERO MOTOCORP LAUNCHES THE HARLEY-DAVIDSON SPORTSTER® S AT INDIA BIKE WEEK 2021
Bengaluru, December 5, 2021
HERO MOTOCORP LAUNCHES THE HARLEY-DAVIDSON SPORTSTER® S AT INDIA BIKE WEEK 2021
Bengaluru, (December 05, 2021) – Hero MotoCorp, the exclusive distributor of Harley-Davidson in India, has announced the arrival of the iconic American company’s all-new sport custom motorcycle, the Sportster® S, at the special edition of India Bike Week held in the beautiful Aamby Valley, India. The Sportster® S starting price is Rs. 15,51,000 ex-showroom Delhi.
Ushering in a new era of Sportster performance, the bike is designed to deliver extraordinary power and performance, elevating the entire riding experience. With a taut, lightweight chassis and premium suspension, riders can expect responsive, intuitive handling on a stylish and powerful ride. An addition to the 2021 Harley-Davidson motorcycle line-up, the Sportster S was unveiled recently at the global virtual launch experience “From Evolution to Revolution”.
Sajeev Rajasekharan, Managing Director, Asia Emerging Markets & India, Harley-Davidson, said “We look forward to seeing the bike on the roads of India as riders enjoy the enhanced riding experience that the Sportster S offers. Designed with premium features, outstanding performance, and innovative technology, the next generation Sportster S sets a new performance standard for the Sportster line.”
Ravi Avalur, Head – Harley-Davidson Business Unit, Hero MotoCorp, said “The Sportster models have been the foundation on which the Harley-Davidson brand was built in India. Along with the new Pan America 1250, the Sportster S will strengthen our portfolio of Harley-Davidson products and cater to a wider spectrum of Indian customers.”
Defined by Power, Performance, Technology and Style
At the mechanical heart of the Sportster S is a 121-horsepower Revolution® Max 1250T V-Twin engine that puts the Sportster S rider in command of unrelenting, on-demand torque. This new version of the latest Harley-Davidson liquid-cooled V-Twin engine is tuned to make tremendous torque at low RPM, with a torque curve that stays flat through the powerband – engine performance designed to deliver strong acceleration from a start with robust power through the mid-range.
On styling, every visual design element of the Sportster S model is an expression of the motorcycle’s raw power. In profile Sportster S model appears crouched and powerful, coupled with subtle yet purposeful details on texture, colors and finishes to give it the look of a custom show bike. The fuel tank and tail section frame the engine as the predominate centerpiece of the motorcycle, while the massive front tire recalls the fender-less front end of a classic bobber. Finally, the tail section, high-mount exhaust, and slim solo seat draw inspiration from the Harley-Davidson XR750 flat tracker. Celebrating self-expression, riders can choose from an array of Sportster S model accessories and paint colors – Vivid Black; Stone Washed White Pearl; Midnight Crimson.
More than an eye-catching ride, the Sportster S model is equipped with a host of technologies designed to the enhance the riding experience. Three pre-programmed, selectable Ride Modes (Sport, Road and Rain) electronically control the performance characteristics of the motorcycle, and the level of technology intervention. Two Custom modes may be used by the rider to create a set of performance characteristics to meet personal preference or for special situations. Cornering Rider Safety Enhancements by Harley-Davidson®, a collection of technologies intended to enhance rider confidence during unexpected situations or adverse road conditions, are designed to match motorcycle performance to available traction during acceleration, deceleration and braking, in a straight line or while in a turn.
The India Team will be hosting a special preview of Sportster S for the customers at the Open House being organized at authorized dealerships across India. Find the nearest dealer at h-d.com/dealerlocator.
More information on Harley-Davidson Sportster S model can be viewed at www.harley-davidson.com.
About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at www.harley-davidson.com.
About Hero MotoCorp Ltd.
The New Delhi (India) headquartered Hero MotoCorp Ltd. is the world’s largest manufacturer of motorcycles and scooters, in terms of unit volumes sold by a single company in a year — the coveted position it has held for the past 20 consecutive years. The Company has sold over 100 million motorcycles and scooters in cumulative sales since its inception. Hero MotoCorp currently sells its products in more than 42 countries across Asia, Africa, Middle East, and Latin America. Hero MotoCorp has eight state-of-the-art manufacturing facilities, including six in India, and one each in Colombia and Bangladesh. Hero MotoCorp has two world-class, state-of-the-art R&D facilities — the Centre of Innovation and Technology (CIT) in India and Tech Centre Germany (TCG) near Munich. Hero MotoCorp is one of the largest corporate promoters of multiple disciplines of sports, including, Golf, Football, Field Hockey, Cricket and Motorsports. Fifteen-time Major winner Tiger Woods is Hero’s Global Corporate Partner.
