Global Marketing Cloud Platform Market Report to 2027 – Increase in Personalized Marketing for Better User Experience Presents Opportunities – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Marketing Cloud Platform Market by Component (Platforms and Services), Deployment Mode (Public Cloud and Private Cloud), Marketing Functions, Organization Size, Vertical and Region – Global Forecast to 2027” report has been added to ResearchAndMarkets.com’s offering.

The global marketing cloud platform market size is expected to grow from USD 11.7 billion in 2022 to USD 17.8 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 8.7% during the forecast period.

As per organization size, the SMEs segment to grow at a higher CAGR during the forecast period

SMEs are anticipated to develop at a higher CAGR of 10.6% during the forecast period, while the large enterprises sector is expected to hold a larger market share based on organization size. Therefore, the adoption of marketing cloud platforms is comparatively higher in large organizations than in SMEs.

SMEs are increasingly implementing marketing cloud platform solutions. As a result of the more intense competition in the industry, SMEs are predicted to invest in marketing cloud platform products and services and implement go-to-market plans to make better business choices. Implementing marketing cloud platforms and related services is anticipated to increase SMEs’ ability to manage risk, decrease administrative costs, comply with regulations, and achieve beneficial business outcomes.

As per regions, Asia Pacific to grow at the highest CAGR during the forecast period

As per regions, the Asia Pacific is estimated to hold the highest Compound Annual Growth Rate (CAGR) of 10.5% in the marketing cloud platform market. The major economies in the Asia Pacific region, such as China, India, Japan, and the rest of Asia Pacific, showcase a rapid rate of the marketing cloud platform.

The region’s marketing cloud platform market is anticipated to be driven by untapped prospective markets, growing penetration of cutting-edge technologies, and application development in numerous industries. As businesses in the region quickly adopt marketing cloud platforms to cater customers a better experience, the market for these platforms is expanding quickly in Asia Pacific.

Marketing cloud platforms are being widely adopted by the BFSI, retail and consumer goods, and media and entertainment industries to improve their marketing efforts. As a result, vendors of marketing cloud platforms are looking toward the Asia Pacific as a region with strong development potential for their marketing cloud platforms.

As per component, services segment to grow at higher CAGR during the forecast period

As per component, the services segment is estimated to hold the highest Compound Annual Growth Rate (CAGR) of 9.9% in the marketing cloud platform market. Marketing cloud platforms are further categorized into professional services and managed services.

The professional services segment is further sub segmented into consulting, integration and implementation services, and training, support, and maintenance. The services segment of the marketing cloud platform will have a bright future in various marketing application integrations. Managed services are services provided by outside suppliers to handle business operations difficulties. These services enable reducing expenses, raising overall revenue, and enhancing productivity.

Market Dynamics

Drivers

• Increase in Customer Data Management Platforms to Improve Experiences Across Marketing
• Rise of Hand-Held Devices to Increase Mobile Marketing Cloud Platforms
• Social Media Platforms to Allow Higher Conversion Rates

Restraints

• Increase in Vendor Lock-Ins

Opportunities

• Increase in Personalized Marketing for Better User Experience (Ux)
• Digital Engagement Through Virtual Reality (Vr) and Augmented Reality (Ar)

Challenges

• Compliance with Privacy and Data-Sharing Regulations

Companies Mentioned

• Acoustic
• Acquia
• Adobe
• Algonomy
• Bluecore
• Braze
• Cheetah Digital
• Cision
• Clevertap
• Convertlab
• Fico
• Hubspot
• Insider
• Iterable
• Mapp
• Moengage
• Onesignal
• Optimove
• Oracle
• Pegasystems
• Platformly
• Redpoint Global
• Resulticks
• Salesforce
• SAP
• Sas
• Selligent
• Sitecore
• Socialpilot
• Zeta Global

For more information about this report visit https://www.researchandmarkets.com/r/6q2etv

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