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Global Digital Marketing Spending Market Report 2023-2027: Digital Transformation and Growing Proliferation of Marketing Software Drives Growth – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Global Digital Marketing Spending Market 2023-2027” report has been added to ResearchAndMarkets.com’s offering.

The digital marketing spending market is forecasted to grow by $323.29 bn during 2022-2027, accelerating at a CAGR of 8.71% during the forecast period. The report on the digital marketing spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by digital transformation across multiple sectors, increased credibility, and growing proliferation of digital marketing software.

The digital marketing spending market is segmented as below:

By Type

  • Search ads
  • Display ads
  • Social media
  • E-mail marketing
  • Others

By Geography

  • APAC
  • North America
  • Europe
  • Middle East and Africa
  • South America

This study identifies the increasing number of ad-exchange platforms as one of the prime reasons driving the digital marketing spending market growth during the next few years. Also, increased use of social media and growth in video RTB will lead to sizable demand in the market.

The report on the digital marketing spending market covers the following areas:

  • Digital marketing spending market sizing
  • Digital marketing spending market forecast
  • Digital marketing spending market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital marketing spending market vendors that include Alphabet Inc., AppLovin Corp., Coalition Technologies LLC, Dentsu Group Inc., Disruptive Advertising Inc., Effective Spend, Ignite Visibility LLC, L7 Creative, Meta Platforms Inc., Microsoft Corp., Omnicom Group Inc., Oracle Corp., Perfect Search Media, Power Digital Marketing, Silverback Strategies Inc., Thrive Internet Marketing Agency, Twitter Inc., Verizon Communications Inc., WebFX, and InMobi Pte. Ltd. Also, the digital marketing spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research – both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

A selection of companies mentioned in this report includes

  • Alphabet Inc.
  • AppLovin Corp.
  • Coalition Technologies LLC
  • Dentsu Group Inc.
  • Disruptive Advertising Inc.
  • Effective Spend
  • Ignite Visibility LLC
  • L7 Creative
  • Meta Platforms Inc.
  • Microsoft Corp.
  • Omnicom Group Inc.
  • Oracle Corp.
  • Perfect Search Media
  • Power Digital Marketing
  • Silverback Strategies Inc.
  • Thrive Internet Marketing Agency
  • Twitter Inc.
  • Verizon Communications Inc.
  • WebFX
  • InMobi Pte. Ltd. 

For more information about this report visit https://www.researchandmarkets.com/r/aad1h8-digital?w=4

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