Business Wire

Frisch’s Big Boy Announces James Walker as New CEO

Industry Veteran James Walker Joins the Team as The Iconic Brand Celebrates its 75th Anniversary

CINCINNATI–(BUSINESS WIRE)–Today, Frisch’s Big Boy, the 75-year-old American comfort food and casual-themed restaurant brand, announces the hiring of its new Chief Executive Officer, James Walker. Walker, an accomplished restaurant industry veteran, comes to the brand most recently from Nathan’s Famous.

“Fewer and fewer restaurant brands today have the kind of legacy that Frisch’s Big Boy has. The people of Cincinnati and surrounding areas have an emotional connection with this brand,” states James Walker, CEO of Frisch’s Big Boy. “As the brand celebrates its 75th anniversary this year, I couldn’t be more excited about joining an incredible team that understands that connection. My role is to guide us in leveraging our brand equity.”

Walker, whose storied career of working with legacy brands to keep true to their core beliefs and culture while updating the food and customer experience, offers the brand over 30 years of broad-based, senior-level management experience in the hospitality and retail industry. Walker previously held positions at well-known brands such as Nathan’s Famous®, Baja Fresh®, Cinnabon®, and Subway®.

As the North American Vice President for Subway®, Walker oversaw their 28,000 restaurants in the U.S. and Canada and was instrumental in starting Subway’s delivery program, menu transformation, and remodel program. While at Nathan’s Famous, Walker repositioned the brand as “The Flavor of NY” and successfully developed the sandwich menu offerings to drive both check average and frequency.

Walker holds a Master of Business Administration (MBA) from Duke’s Fuqua School of Business and has received certificates and diplomas from several institutions and colleges, including Yale’s School of Management and Harvard’s Business School. Additionally, in 2017 and 2020, he was a Reader’s Pick for the Nation’s Restaurant News “Power List” of notable restaurant executives.

To learn more about Frisch’s Big Boy, visit.

About Frisch’s Big Boy

Founded in 1947, Frisch’s Big Boy restaurants have always served scratch-made food, prepared to order from their own kitchens at a reasonable price. The signature double-decker burger the “Big Boy” is made with fresh, never frozen beef patties, a double decker bun, and the Frisch’s Original Tartar Sauce that guests have come to crave. An unlimited soup and salad bar as well as scratch-made soups and salad dressings, hand-breaded onion rings, house-made pies and desserts and fresh baked biscuits are also served daily. Home of burgers, the unlimited weekend breakfast bar and the beloved Big Boy mascot, who has been serving up food, fun and family memories for 75 years. The brand consists of over 100 company-owned and franchise partner locations across Ohio, Kentucky, and Indiana. For more information, visit


Kate Laird


404.214.0722 x.125

Related Articles

Back to top button