November 21, 2023: Flipkart, India’s homegrown e-commerce marketplace, has joined hands with the North Eastern Handicrafts & Handloom Development Corporation Ltd., Guwahati through a Memorandum of Understanding (MoU) under the Flipkart Samarth program. The MoU aims to create shared value for all stakeholders in the Northeast region with a focus on empowering artisans, increasing opportunities for handloom and handicrafts businesses and enabling inclusion opportunities for women self-help groups.
Established in 1977, the North Eastern Handicrafts and Handlooms Development Corporation (NEHHDC) aims to develop and promote the indigenous crafts of the region by connecting craftsmen to prospective markets and consumers. The NEHHDC’s mission involves generating economic, cultural and social opportunities for creators while adding cultural value for consumers.
Speaking about the collaboration, Brig. Rajiv Kumar Singh (Retd), Managing Director, North Eastern Handicrafts & Handloom Development Corporation, said, “Fostering the growth of artisans, handloom and handicraft businesses, as well as creating inclusion opportunities for women self-help groups remains a substantial undertaking of the state. This strategic partnership with Flipkart Samarth significantly aligns with the vision of the North Eastern Handicrafts & Handloom Development Corporation Ltd. towards empowering local business growth. Through this initiative, we aim to enhance their opportunities with e-commerce and work towards enhancing the state’s economic and social development.”
Mr. Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group said, “Showcasing an unwavering dedication to bolstering India’s economic growth, Flipkart is devoted to supporting millions of local businesses on their e-commerce journey. We look forward to our collaboration with the North Eastern Handicrafts & Handloom Development Corporation for aspiring entrepreneurs to explore growth opportunities by utilizing Flipkart’s capabilities and expertise. Through this MoU, we are glad to embark on a journey that empowers businesses, fosters a growth mindset and brings about a positive change in the lives of artisans, weavers, and craftsmen in the North Eastern region.”
Launched in 2019, Flipkart Samarth is a nationwide initiative that aims to provide artisans, weavers, and underserved communities, including people with disabilities, access to e-commerce to grow and enhance their livelihoods. Under this initiative, these sellers are provided assistance with onboarding, free cataloging, marketing support, account administration, business insights, and warehousing support to establish their operations on the Flipkart Marketplace.