Fintech start-up, BadaBro, achieves 1 Lac app downloads in 5 months with Pixel Studios

Chennai, Tamil Nadu Mar 26, 2022 (Issuewire.com) – BadaBro is one of India’s leading Fintech start-ups that lends instant loans to college students and salaried professionals through its mobile application. The primary challenge was to bring the start-up to the fore of the financial market scenario and build a staunch customer base from scratch. The secondary challenge involved the building of trust amongst the relevant audience that in turn increased the number of downloads of the BadaBro app.

The challenges were overcome by partnering with Pixel Studios, a digital agency in Chennai, through social media marketing and mobile app marketing approaches that in turn helped in achieving the desired results. The first approach was to register the name of the brand in the minds of the college students (primary audience) to increase visibility and app installations. The promotion of the brand was done through social media platforms like Instagram and Facebook as they attracted more engagement.

The second approach focused on the app installation campaigns on Google with an intended budget. This approach targeted the salaried professionals at large thus encouraging them to install the app. Time-to-time optimization of the campaign enabled wider visibility in Google besides boosting the app downloads.

The campaign resulted in 100,000+ app installations, between June and October 2021 with 97 lac impressions, 5 lac link clicks.

Pixel Studios is a 20+ year digital agency helping businesses and brands to grow using creative, marketing, and technical competencies. The services include website design, digital marketing, Web & Mobile App Development among others.