Sunshine Coast Australia – leading Australian producer and marketer of premium plant-based foods Fenn Foods, has launched a range of delicious vEEF® meat alternative products with leading Australian retailer Coles Supermarkets.
Fenn Foods’ has secured distribution in select Coles Supermarkets nationally and Coles online for their new vEEF® range, building on the recently announced distribution in selected Woolworths stores. The plant-based meat company has now established a strong presence within the plant-based meat alternative category with vEEF® now available to consumers in both major supermarket chains.
“Innovation & product development will always be a focus, to drive consumer consumption and loyalty, as we enter new categories,” says Fenn Foods CEO and Co-founder Alejandro Cancino.
“Having already been recognised in the vegan and vegetarian community we are fast becoming a household name amongst ‘flexitarian’ and meat-loving consumers.”
The new ranges vEEF® launched in September this year included the first Australian-produced mushroom-based pulled meats and a range of convenient chef-crafted value added meat alternatives in sauces, perfect for busy families.
The plant-based meat alternative market is predicted to reach USD 8.3 billion by 20253 with Australia set to become a leader in this space thanks to the innovation of local brands companies like Fenn Foods;
“Australia has the right mix of agricultural capacity, commercial appetite, research capability and infrastructural know-how to be an international leader in the alternative proteins sector.” Food Frontier, State of the Industry Report, 2020
