Daniel wellington launches pastel dial watches to brighten up the rainy season
National June 15th, 2022
Just as the monsoon season arrives, world-renowned watch and accessory brand Daniel Wellington launches three new pastel dial watches for the Iconic Link collection inspired by the memories of an endless summer.
Shot in Menton, a small coastal town on the French riviera, the campaign instantly brings to mind an Instagram feed from a summer holiday. In the scenic footage we get to follow a group of friends exploring the Mediterranean for the first time and creating unforgettable moments together.
With this campaign, we want the memories of summer to linger, by conveying the feeling of salty hair, the look of bronzed skin, and that magical scent of lavender and thyme in the warm summer breeze. It´s a story about that intense feeling of freedom as we experience something for the first time and how we grow through travel, says Lotta Onajin, Chief Marketing Officer at Daniel Wellington.
The soft pastel color palette of the Iconic Link Blush, Mint, and Capri reminds us of those unforgettable moments of summer. All featuring the Iconic Link bracelet in stainless steel with a vibrant silver finish, the pastel dial watches are available in light pink (Blush), light blue (Capri) and light green (Mint) in sizes 28, 32, and 36mm
Pastel is one of the hottest fashion trends right now and the new pastel dials are fun and flirty addition to the Iconic Link collection that is sure to lift moods and turn heads. We all need a little color in our lives this year, says Olof Nordström, Head of Design at Daniel Wellington.
Specifications:
Dial colors: Light pink (Blush), Light blue (Capri), Light green (Mint)
Size: 28, 32, and 36 mm.
Case thickness: 8mm, 8,5mm, 9mm
Price : INR 19,799.
