CMG Radio Launches Tampa’s Only Urban Adult Contemporary Station, Expands Its Urban AC Reach in Jacksonville
TAMPA, Fla. and JACKSONVILLE, Fla., Sept. 07, 2023 (GLOBE NEWSWIRE) — CMG Radio announced that today it has launched Tampa’s only Urban Adult Contemporary (“UAC”) format. Hot 101.5 FM, formerly a Contemporary Hits Radio station, will now be “101.5 The Vibe – Tampa Bay’s Only R&B.” 101.5 The Vibe will play artists like Usher, Alicia Keys, and Mary J. Blige.
With this move, CMG Radio is launching and investing in an Urban AC radio station that is custom-built to entertain, inspire, and inform the Tampa community.
“We’re excited to launch 101.5 The Vibe and satisfy a significant format need in Tampa’s rapidly growing market,” said Rob Babin, EVP of CMG Radio. “We program our radio stations with local research and audience feedback, so they are tailored to each market. Launching this exciting brand will create a new opportunity for advertisers to connect with highly engaged consumers.”
With a similar mindset of growing audiences and engaging the community, CMG Radio recently switched the frequency of Urban AC Hot 99.5 FM Jacksonville to 106.5 FM. This move extends the station’s signal, allowing it to reach and positively impact a larger audience in the Jacksonville market.
“This Tampa launch and Jacksonville frequency change demonstrate our commitment to the Urban AC format,” said Chris Eagan, VP of Audience & Operations for CMG Radio. “101.5 The Vibe is the latest addition to our portfolio of award-winning Urban AC stations in Miami, Orlando, Jacksonville, and Atlanta. I’m proud of the hard work our Tampa and Jacksonville teams put into these moves.”
About Cox Media Group
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company’s businesses include 49 top-performing radio stations delivering multiple genres of content in 10 markets; 14 high-quality, market-leading television brands in 9 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG’s TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com.
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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/17d121a9-77e6-4ba0-9126-c53e13ef1f69
