ASN winds back the clock to celebrate their 20th birthday!

Australian Sports Nutrition, also known as ASN, has announced a massive Birthday extravaganza weekend on Saturday, 4 June and Sunday, 5 June to mark twenty years in the health, fitness, and nutrition industry… certainly no small feat!

Founded by Simon Rees in 2002, the ASN brand and its incredible history is no stranger to the fitness scene. Together with his wife, Kerrie, his brother, Matt, and sister-in-law, Tracy, they have created a juggernaut health and fitness business.

“Back in 2002, Australia’s supplement industry hadn’t kicked off yet. As a young bloke, I read all the American muscle magazines cover to cover, wanting to hit the gym and put on muscle, and the supplement side really fascinated me. What started as a hobby quickly grew into a booming business. Today, we’ve got an incredible online presence and over 34 stores across Australia and the US…and a lot more growth to come!” – Simon Rees, Founder and Founder and CEO.

The ASN concept has evolved into Australia’s leading sports supplement business over the last 20 years. In its early days, ASN’s iconic checker plate branding and dim-lit stores spoke primarily to the old school bodybuilders seeking no-frill supplements and trainers serious about seeing results.

Today, ASN’s warm and welcoming branding matches the incredible demographic they target – the everyday health-conscious consumer wanting more out of their health, to the elite level athlete wanting to dominate.
“While our brand has certainly evolved over time, we’ve always remained true to our mission of helping our customers transform their lives through achieving their health and fitness goals. I personally am still driven and involved in every aspect of the business, from product development to industry events and health and fitness trends. Even at fifty-five, I am completely obsessed and still training hard! I am a family man and live and breathe the ASN lifestyle – never skipping a training day and focusing on functional training, martial arts and keeping fit” – Simon Rees, Founder and CEO.
Get ready to ‘whey’ in on the 20th birthday action!
This year’s celebratory event is set to be bigger and better than ever! The two-day showcase will see virtual shopping carts jam-packed with some of the biggest deals the industry has ever seen, while the eager crowds expected to line store streets will get their hands on exclusive goodie bags valued at over $100 – available to the first fifty customers – not to mention the secret deals not yet released.
The birthday sale will see prices slashed on ALL BRANDS across their stores around Australia and online, with all purchases over $250 getting an added bonus – a limited edition 20 YEAR bag! Of course, while stocks last!

What will you GAIN?
Fan favourites at BIRTHDAY PRICES; Optimum Nutrition, EHP, Faction Labs, True Protein, Muscle Nation, Switch and much more….
20% off the ENTIRE EVOLVE range
‘Mass’ savings on PROTEIN
Too-good-to-miss specials on vitamins
Locked-in deals on pre-workouts
Boxes of Smart Protein Bars at ridiculously low prices

As part of their upcoming birthday sale, the ASN team have created a reel of flashbacks, paying respect to the hottest and most memorable health and fitness trends over the past two decades.
From ‘strong is the new skinny’, bodybuilding and Zumba to bootcamps and group fitness challenges, the firing fitness industry has seen it all and ASN has ALWAYS been along for the ride, smashing goals EVERY STEP of the way.
To find out more, visit

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