Alterra Mountain Company Names New President & COO of CMH Heli-skiing & Summer Adventures in Western Canada
DENVER–(BUSINESS WIRE)–Alterra Mountain Company announced today that Rob Rohn has been named President & COO of CMH Heli-Skiing & Summer Adventures based in Banff, Alberta, Canada, effective immediately. Rob will be responsible for CMH’s operations as well as driving the profitability and growth of this premier destination by constantly improving the legendary CMH guest experience. He will report to the Central Region Chief Operating Officer, Sky Foulkes.
Rob dedicated his adult life to the outdoors and started his mountain guiding certification with the Association of Canadian Mountain Guides (ACMG) in 1982, becoming a fully certified ACMG/IFMGA Mountain Guide in 1986. He started at CMH as an Apprentice Ski Guide in 1984, then became a winter guide at CMH’s Bobbie Burns, Monashees and Bugaboos lodges, and was eventually named Bobbie Burns Area Manager in 1991. From the early 2000’s, Rob’s role has continued to evolve, ultimately assuming the role of acting President & COO last fall.
“Rob’s 37-year tenure with CMH has spanned all aspects of the business, making him a great fit to lead this wide-ranging business,” said Mark Brownlie, Chief Operating Officer – Mountain Division, Alterra Mountain Company. “The CMH operation includes 11 luxury lodges, a fleet of helicopters, 140 guides, and industry-leading safety measures, all integral parts of Rob’s deep experience and true passion.”
CMH Heli-Skiing & Summer Adventures halted operations in March 2020 due to the pandemic and, as acting President & COO, Rob led the team through the disruption and set a path forward. Currently, CMH plans to begin summer operations in mid-July (available to Canadians only) and will welcome international visitors when restrictions are lifted and borders reopen to non-essential travel.
“I feel incredibly fortunate that my path led me to CMH so many years ago and that I had the opportunity to work alongside the founders of the company, Hans Gmoser and Leo Grillmair,” said Rob Rohn, President & COO of CMH Heli-Skiing & Summer Adventures. “I’m privileged to be a part of this incredible family, creating life-changing mountain experiences for our many employees and guests.”
About Alterra Mountain Company
Alterra Mountain Company is a family of 15 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit www.alterramtnco.com.
About CMH Heli-Skiing & Summer Adventures
Celebrating over 55 years of heli-adventures, CMH Heli-Skiing & Summer Adventures is the world’s first and largest Heli-Skiing and Heli-accessed hiking operator. At 3 million acres, the total CMH tenure is one-third the size of Switzerland. From their head office in Banff, Alberta, CMH operates from 11 lodges located in the Bugaboo, Purcell, Selkirk, Monashee and Cariboo ranges of British Columbia, Canada. Heli-Skiing takes place each year from December through April, and CMH Summer Adventures take place from July to mid-September. For more information, please visit www.cmhheli.com and/or cmhsummer.com
Contacts
Amelie Bruzat
The Ashima Group
[email protected]
