2021 Sports Sponsorship by the Airline Industry – Featuring Fly Emirates, Delta Airlines and Qatar Airways Among Others – ResearchAndMarkets.com
DUBLIN–(BUSINESS WIRE)–The “Sports Sponsorship by Airline Industry, 2021 Update” report has been added to ResearchAndMarkets.com’s offering.
An insight into the airline sector’s current engagement with the sports industry, its most active brands and the impact of COVID-19 upon the sector.
With the pandemic wreaking havoc on the airline sector with government lockdowns restricting international travel, 2022 will likely see a fall in the current $737 million in sponsorship airlines have committed in 2021, with up to $313 million in deal value expiring at the end of 2021,as such rights holders will have to seek alternative sectors or a downgrade in the value of their assets.
Breakdown of the most attractive sport markets for airlines. Analysis into the biggest deals and the what effect the pandemic will have on airline sport sponsorship
Companies Mentioned
- Fly Emirates
- Delta Airlines
- Qatar Airways
- United Airlines
- Etihad Airways
- American Airlines
Scope
- The report considers the current level of engagement of the airline sector with the sports industry, analysing the biggest brands and most committed spenders, with several case studies on specific deals and the impact of the COVID-19 pandemic.
Reasons to Buy
- Insight into the airline sector’s engagement in sport sponsorship and future predictions for its relationship with the sports industry.
Key Topics Covered:
1. Executive Summary
2. Introduction
3. COVID-19
- Government Support
- Job Losses
- Vaccinations
- Sponsorship Exposure
- Case Study: MUFC and Aeroflot
- Case Study: Rugby Australia and Qantas
4. Sector Analysis
- Sport Breakdown
- Brand Spend per Location
- Biggest Deals
- Case Study: Turkish Airlines and Euroleague Basketball
5. Brand Analysis
- Most Active Brands
- Biggest Spenders
- Key Brands
For more information about this report visit https://www.researchandmarkets.com/r/cn6xp3
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Laura Wood, Senior Press Manager
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