The Aussie first business that ENCOURAGES kids to draw on the walls
An Aussie Mum has turned an age-old problem into a creative independent play solution, launching Oh My Frankie- a magnetic wall decal that also doubles as a canvas.
Madeleine Nott, like many new Mums, was at her wits’ end trying to manage the transition from one child to two.
“I was looking for activities to occupy my toddler, Frankie, while I put her little brother down for his naps. Unfortunately, my little girl decided drawing on the walls was her choice of entertainment,” Madeleine said.
“It was just exhausting. Trying to look after a newborn and a two year old, missing my old identity and then having to scrub the walls nearly every day. It was really overwhelming.”
One night while up settling the baby, Madeleine came across a product on Instagram. It was a magnetic wall decal that allowed for creative play on the walls without the mess.
“It looked amazing, but it wasn’t available here in Australia,” Madeleine said.
“I was struggling on maternity leave because I really enjoy work and having the space to do my own projects. That night I started a mission to create a similar product to save my walls, and hopefully help other Australian families.”
After numerous calls and emails with manufacturers, Oh My Frankie was launched in January 2024, the first product of its kind in Australia.
The product is a magnetic arch wall decal that adheres to the wall. The magnetic surface means children can decorate it with magnets, but its unique coating means it’s also suitable for chalk, whiteboard markers, crayons or water-based textas and paints.
When the artwork is finished, you can simply wipe it clean.
“It’s made a massive difference. We used to have easels and drawing boards, but they were always in the way, and I needed to make space in the playroom for our second child. As it turned out, Frankie preferred the walls anyway,” Madeleine said.
“This wall decal is unobtrusive, looks aesthetic, and Frankie loves that she is allowed to draw on the walls now. The wall decals are so easy to install and remove so they’re perfect for rentals and to move around the house.”
In just seven months, the business is on track to make six figures a month by November and has made $75,000 in revenue to date.
It’s even caught the attention of influencers and celebrities including the likes Molly Bernard and Amy Hembrow.
“I have been blown away. I sold out of the first stock within weeks without any paid marketing. I then got a wholesale order and that wiped me out and I’m doubling my orders each time and I just keep selling out. I feel so lucky that the demand is there for this product.”
As momentum continues for the ‘maternity leave side hustle’, Madeleine hopes to focus on more wholesale opportunities and expand her product range, with a silicone drawing book next on the cards.
For more information visit https://ohmyfrankie.com/
