Tata Motors to exhibit the expanded range of Tata Ace at the Ace Mahotsav in Bengaluru
- Showcases company’s small commercial vehicle portfolio, the expanded Ace range of vehicles, designed to meet specific customer requirements
- 6 different variants on display including Ace Gold Diesel+, Ace Gold Petrol Cx, Ace Gold Petrol High Deck, Ace Gold CNG, Municipal Garbage Tipper on Ace Gold Petrol and Mobile Dispensing Unit on Ace Gold Petrol
- Demonstrates the quantified business benefits for customers in categorised applications
Bengaluru, 19th November, 2021: Tata Motors, India’s largest commercial vehicle manufacturer, will host a mega brand expo, the Ace Mahotsav, in Bengaluru on 23rd and 24th November 2021. The entire range of the Ace mini-truck, including six different variants, will be on display at the MES Ground, Bengaluru, along with a host of other activities and showcases addressing the emerging needs and changing business requirements of various application segments in the small commercial vehicle (SCV) space. The brand expo is the first of its kind in Southern India. The Ace range, on display, includes vehicles ranging in payloads and available in diesel, petrol and CNG powertrains.
India’s favourite “Chhota Haathi” – the iconic Tata Ace was launched in 2005, and has been the carrier of joy and prosperity for 23 lakh customers till date. The range now includes offerings designed specifically to cater to the changing business requirements and customer demands. Tata Motors has developed the new vehicles after extensively researching with different category of customers and end use companies, from market load operators to captive businesses, contractual organised freight transporters involving engineering, product development and fully built vehicle solutions teams to present a comprehensive SCV product range that more than fulfils the market demand across fuel types, lead-load matrices, body options and price bands.
On the occasion, Mr. Vinay Pathak, Vice President, Product Line – SCV & PU, Tata Motors said, “Tata Ace has always been at the forefront of pioneering solutions for the last-mile transportation sector of India. Taking the effort ahead, at the Ace Mahotsav, we are presenting to the existing small commercial vehicle business world as well as the fresh intenders and first time CV users, a wider range of products, which will suit the user’s every need in the marketplace taking their new and existing transport business to greater heights.”
Speaking about the event, Mr. Rajesh Kaul, Vice President, Sales & Marketing, Commercial Vehicle Business Unit, Tata Motors said, “The Ace Mahotsav, the first-of-its-kind brand exhibition, is aimed at creating an opportunity for the larger business community to come, see and feel the superior vehicles and value-added services portfolio of Tata Motors’ Small Commercial Vehicle family and thereby objectively choose the right model for their business.”
Ace Mahotsav has 6 models on display. First of the two prime models being launched is the Ace Gold CNG, the most popular and preferred gas fuelled mini truck owing to its supremely profitable proposition. Equipped with an industry-best 8.2 ft load body and the highest fuel economy in its segment, Ace Gold CNG powered by a 694 cc 25HP engine mated to a 5-speed gearbox with 28% gradeability, has the most appropriate performance attributes for the last mile transport needs of Bengaluru’s massively growing eCommerce, Express Logistics, FMCG, Parcel & Courier and other voluminous rated load applications.
The other launch model is Ace Gold Diesel Plus in a refreshing azure blue colour. Ace Gold Diesel Plus, equipped with the 3+ promise – Earnings +, Mileage + and Uptime +, comes with a 3 year / 75000 Kms Freedom Platinum AMC and first-in-industry Uptime Guarantee and Workshop TAT Guarantee. It is uniquely packaged in cognizance of deep customer needs apposite to cover the entire gamut of applications in both intra and inter-city segments covering the widest load capacity range.
The other models on display include the Ace Gold Petrol High Deck, the ARAI certified fully built variant is the best choice to start earnings from day 1 carrying a 1.5 year/50,000 KMs body warranty and single invoice finance; Ace Gold Petrol Cx, the most affordable four-wheel SCV in India starting at Rs. 3.99 lakh (ex-showroom) making it an ideal choice for every first time CV user as well as existing customers operating in intra-city low lead-high trips duty cycle. Ace Gold Petrol Cx with its unique price point, coupled with easy financing options, is a great option for first-time commercial vehicle users, in both rural and urban areas. For further ease of buying and increased accessibility, Tata Motors has partnered with the State Bank of India to make its customers avail of a never-before offer with lowest EMI of Rs. 8,000 EMI and up to 90% on-road finance; the 3 Cum Closed Box Tipper on Ace Gold Petrol with 60:40 partition along width ideal for municipal garbage collection having a strong legacy of supplies to the biggest municipal corporations in India. It has provision for collecting both wet and dry garbage in separate compartments. Finally, the event also displays the Mobile Dispensing Unit on Ace Gold Petrol, a signature offering from Tata Motors custom built to cater to various state government’s initiative for enhancing last mile distribution of civil supplies. The Ace Mahotsav also facilitates knowledge on financing options for various models and presents an opportunity to do on spot booking.
About Tata Motors
Part of the USD 109 billion Tata group, Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 34 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses, offering extensive range of integrated, smart and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and amongst the top three in the passenger vehicles market.
Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. The company is pioneering India’s Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by preparing a tailor-made product strategy, leveraging the synergy between the Group companies and playing an active role liasoning with the Government in developing the policy framework
With operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia, supported by a strong global network of 103 subsidiaries, 9 associate companies, 4 joint ventures and 2 joint operations as on March 31, 2021, Tata Motors’ commercial and passenger vehicles are marketed in countries, spread across Africa, Middle East, South & South East Asia, Australia, South America, Russia and other CIS countries.