India: Max Bupa – one of India’s leading standalone health insurance players has been felicitated with the prestigious Health Insurance Company of the Year Award at the 5thAnnual Insurance India Summit & Awards 2020, organized by Quest Conferences with EY as the Knowledge Partner this month. The decision was made by an eminent jury comprising Nilesh Sathe, Former Member, IRDAI (Life), K Sanath Kumar, Former CMD, National Insurance and Sandeep Ghosh, Partner and Leader Financial Services Advisory, Ernst & Young.
The Annual Insurance India Summit & Awards, now in its fifth year, is a prestigious and credible forum that recognizes brands in the insurance sector across domains. The recognition was conferred upon Max Bupa for maintaining the highest standards of service delivery, its customer first approach and thrust on innovation.
Even during the ongoing Covid pandemic, Max Bupa took a series of measures to ramp up its processes and existing systems to ensure the best possible assistance to customers. Right from ramping up its digital efforts and claims processes, to launching products best suited to meet the requirements of people in current times, to offering behavioral counselling and support through fitness sessions; Max Bupa took various steps to create awareness amongst customers about the importance of health insurance, during the current health pandemic.
Speaking about the recognition, Anika Agarwal, CMO & Director – Direct Digital Business said, “Since our inception a decade ago, we at Max Bupa, have always stayed true to our purpose of helping our customers’ lead healthier, more successful lives. This win will further strengthen our resolution of putting our customer’s first in everything that we do, by delivering best in class products and services across various customer segments, in keeping with their health needs.”
Max Bupa has built a powerful franchise, earned trust and brand equity in the market through a laser-sharp focus on customer centricity, innovation, and a robust and comprehensive product and service portfolio. With a strong expansion plan in Tier II and III markets, Max Bupa aims to increase its footprint to over 100 cities in this fiscal year and expects to clock an annual growth rate of 30-35%.
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