Jacob’s Creek introduces UNVINED, Pernod Ricard India forays into the non-alcoholic wine category
Jacob’s Creek introduces UNVINED, Pernod Ricard India forays into the non-alcoholic wine category
Bengaluru, 2nd t June 2022: Today, leading Australian wine brand, Jacob’s Creek announced the launch of Unvined, a non-alcoholic wine with less than 0.5% alcohol, available in two varietals – Riesling and Shiraz. Unvined, a modern expression of winemaking, is the perfect answer to occasions when one wants to enjoy a glass of wine without the alcohol content yet retaining the true character of the original styles and flavors.
The winemakers at Jacob’s Creek use sophisticated technology which removes alcohol whilst capturing most of the original aromas and flavours of the wine. The Unvined range has 50% less calories than regular wine of the same varietal, catering to the evolved consumer base looking for varied options to suit their preferences and mood. With the introduction of these two new varietals under non-alcoholic wine category, Jacob’s Creek truly delivers on a coveted portfolio of wines that everyone around the table will want to reach for.
Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said: “Non-alcoholic wine may sound counterintuitive and something out of the ordinary, however sometimes it’s exactly what the evening calls for. The idea behind creation of Unvined was to ensure that everyone is able to celebrate important life moments with their friends and family in a way that fits with their lifestyle. Given Jacob’s Creek’s vast expertise in winemaking, we have created a product that has a perfect balance of taste while preserving the natural grape profile. We are proud to release Unvined in India. It is an exceptional product with less than 0.5% alcohol and a faithful expression of premium wines from Australia”.
Unvined Riesling offers attractive citrus, lime and floral notes that are typical of Australian Riesling. The light bodied palate of the non-alcoholic wine with refreshing fruit notes is balanced by a crisp acidity on the finish. While Unvined Shiraz has appealing plum, blackberry and spice notes distinctive to a South Australian Shiraz. Its medium bodied palate delivers sweet fruit and light toasty oak flavour supported by soft ripe tannins. Unvined can be readily enjoyed with a wide selection of foods. For the Riesling white meat, seafood dishes and salads make for a perfect companion. For the Shiraz, lighter style curries go perfectly well.
Unvined Riesling and Shiraz are available in select retail outlets in Delhi and Mumbai and pan-India through Amazon India at INR 900/-.
-ENDS-
About Jacob’s Creek
Jacob’s Creek™ is one of Australia’s leading global wine brands, offering quality wines with great varietal expression. The brand was first launched in 1976 and is named after the place where Johann Gramp planted his first vines on the banks of Jacob’s Creek in 1847. In doing so, Johann founded the Barossa Valley’s first commercial vineyard, the Gramp & Sons business and a history of winemaking innovation that dates back almost 175 years.
The wines are crafted with great care, with consumers tastes at the forefront of the winemakers’ mind. Having earned over 8,800 medals at wine shows across the brand’s portfolio over 40 years, Jacob’s Creek wines are trusted by consumers for their genuine quality.
Jacob’s Creek™ is a trademark of Pernod Ricard Winemakers Pty Ltd
Enjoy Jacob’s Creek wines responsibly.
