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How Can Companies Make the Most Out of a Virtual Career Fair?

Companies organize and join the career fair only to get the best employees. Moreover, they need proper communication and a list of potential candidates.

So, the virtual fair platform has changed the old-school ways. Now, they can get a complete Cv and information about all the people at their respective places.

Also, the applicants can reach anyone without trouble. Still, companies should know how they can get the most benefit from the virtual job fair platform.

So, 8 Ways that can be beneficial for companies to make the most out of the virtual career fair are as follows:

1. Start with Creating a Virtual Career Fair Strategy and a Timeline

A good strategy always helps you achieve success, no matter your aim. Moreover, you can accomplish anything in every situation with a good design and proper planning. So, you have to start your virtual fair arrangements with the creation of an excellent plan and scheme.

Moreover, start with shortlisting all the companies that love to join the virtual job fair platform with beneficial job roles. You need to convince them and get them on board. After doing all such finalizations, you have to create a timeline. Finalize which session will run for how much time. It will help you organize every aspect well.

Search Online and Compare to Pick the Best Virtual Fair Provider

The first thing that you need to search for is the top virtual fair platform. Moreover, it should have features and elements to make the event convenient and easy for all the attendees. They must make your event networking, engaging, and communicating. So, it requires features such as:

  • Document library to collect the information
  • Resume uploader to share their cv with the potential employers
  • Live poll to vote for their opinions
  • Heart, like, hoot, clap, and other emoticons to encourage the speaker and enjoy the event to the fullest
  • Live chat, audio, and video call to connect with anyone at the virtual trade fair platform
  • External integrations for more convenient communication between the attendees, hosts, employers, and others
  • Networking tables to join the discussions on their interesting topics.

3. Give Your Virtual Job Fair Promotion a Chapter of Its Own

Promotion and marketing are a must for every event that one conducts. Moreover, no one can draw attendees to their event without promotion of their fair. Hence, you need to use and implement best practices to reach a global audience and get maximum registrations. You can start with the following ideas to promote and market your virtual event.

  • Create your event hashtag and use them
  • Make your virtual fair ticket easy to buy
  • Provide your signup links to every post and content
  • Actively post on social media platforms
  • Create various infographics using the advanced graphics
  • Offer rewards for referral registrations
  • Use emails as reminders and promotions
  • Post details on your official website
  • Ask your sponsors and speakers to promote on their social media
  • Issue some press releases and write guest posts
  • Keep offers for the early birds to get fast registrations
  • Use Google ads to increase paid search traffic

4. Offer an Easy Navigation to Help Candidates Reach the Right Place

It is crucial that all the attendees get easy navigation to explore the virtual space. Moreover, the best virtual exhibition platform provides a quick and shortcut navigator that attendees can use to reach any place directly. So, they will get a list of all the auditoriums, touchpoints, networking tables, breakout rooms, booths, info packets, interview scheduling, and other destinations.

Moreover, they just need to tap on the place they want to reach, and they will teleport to the space directly. They can get an endless opportunity to explore and reach the destination on time every time without delay.

5. Fill Your Virtual Fair Platform with Great Engagement Tools

Engagement is an essential aspect of events. So, it is vital that you have all the tools at your virtual job fair platform that can be helpful to make it engaging for all the attendees. You can add features like:

  • AI matchmaking tool that helps the attendees and exhibitors to find friends. Artificial intelligence analyzes the demographic and other information of the attendees. It matches the interests of users and suggests multiple matches during the event. So, you can connect with them and enjoy the job fair just like in person.
  • Gamification helps the attendees to relax and take a break between the sessions. All the users can play AR/VR games that keep them engaged.
  • A leaderboard adds a sense of competition among the event users. They get scores for visiting every place on the virtual fair platform.
  • AR Photobooth that provides different backgrounds. All the attendees can take photos using these backgrounds. Also, they can download and upload these photos on social media.
  • Hoot, Clap, Like, Heart, and Emoticons are valuable at the sessions. Attendees can encourage and respond to the speakers using these features.

6. Don’t Forget the Importance of Setting Up an Attractive Virtual Booth!

Virtual booths present at your virtual exhibition platform play an essential role in getting customers. You can get a lot of potential reach with these booths. The top hybrid exhibition solutions provide fully customizable booths. You can change the icons and even the name of the buttons on the booth.

Also, you can choose your own color, size, and shape of the icons and booths. It will help you attract maximum people to your representative that can guide them further about your product and organization.

7. Attract More Qualified Applicants with Real-Time Job Board

You can use the dynamic banners or other places of promotion to use as a job board. Moreover, update the job post and recruitments shared by the organizations and display them in that space. The attendees should be able to click on that showcase and reach the link to apply.

The top virtual job fair platform provides a lot of places for branding, creating touchpoints, and displaying banners. So, such solutions make your work easy. You just need to create such infographics and be ready with the links.

8. Never Underestimate the Power of Audience Follow-ups

You can get numerous ideas, enthusiasm for your next event, and even positivity with the feedback. So, you can take follow-ups from the attendees. Moreover, you can:

  • Create a popup to display during the virtual fair platform at the end of the event
  • Provide a button during the event to reach and fill up the feedback form itself
  • Send emails to the attendees after the event completes.

So, these are the various ways that can be helpful for the companies to make the most out of the hybrid career fair. You can use these ideas to make your virtual event in 2022.

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