10 Essential Techniques To Boost Your Digital Marketing Strategies in 2022

Here are the current tips that are validated and proven, and are a trend to follow at least during this year and that will catapult your e-commerce to the top.

Let’s go there.

1. Create a content marketing strategy before you start

Why’s that? Well, it’s very simple, to begin with, people want information, to be able to read what you are offering, compare products, see other people’s opinions and know their personal experience in the purchase. They look for tricks, tips, prices, and so on.

Another thing for which you should create a content strategy before starting is because people look a lot if your online store has a blog and this blog is updated, that is, that you are publishing content. It gives a sense of truth that there are real people behind it and people will trust you more. Even if you are selling online, people want to interact with people.

Finally, and also very important, is that Google will position your online store organically much sooner and better if you write quality and SEO-friendly content, but it is very important that the texts are natural, directed at people, and in a simple and direct way. Google put this priority for a reason and that is that if you want to be there, give a reason why, and what better way than to offer original content, not copied and that people are interested in.

You can  hire a digital marketing company or an expert in this field  that helps to improve your content marketing strategy that will help you achieve long-term results.

For these reasons, even before setting up the store, create or have them create between 8 and 10 original posts on topics related to your online store and post once or twice a week on your blog and share the content on Social Networks.

2. Create a loyalty program

A happy customer is a customer who will bring you another customer. You must take great care of your good clients, they are your ambassadors outside, in the real world. So as soon as you can, create a loyalty program for your regular customers so you never lose them.

Depending on what you sell, you can offer special discounts for repeat buyers, give away discounts to customers to give to their friends to buy from your store, create your own Black Friday with a series of products and announce it with great fanfare and it offers a couple of unique products that are only going to have access, for example, to the first hundred customers.

3. Optimise your online store for mobile shopping

You already know that everything that begins there ends up being proclaimed in the rest of the planet, even if it is a few years apart, but reality points towards that point.

So if you have or want to set up your online store, make sure that it is prepared for mobile browsing and purchase through a Smartphone.

4. Humanise your online store

As discussed above, people seek to interact with other people, even if they make an online purchase. Most of the time purchase will be made fully automatic but it can be made more humane if:

• Create a recognized human face that is your public relations in the store, even if it is fictitious, you can create a gravatar, give it a fictitious name and even create a fictitious profile if you deem it appropriate to let it be the one that interacts for you.
• Put a 24/7 chat in your store so that when you’re not online, people can leave you a message directly and you can answer them right away.
• Create purchase ratings and discussion areas and moderate wisely, especially if there is any negative comment. People who see this type of action react positively and see that it is a store that has sales and that people interact.
• Donate a product for people to inspect in exchange for their comments on your store, especially on social networks and forums. To get free sample products talk to your supplier and tell them your intentions. If he is intelligent, he will accept and he will also benefit because if you sell, he sells.
• “Force” your customers to value the product. A good thing is to put “stars” and make a small comment.

These would be some things that will help you and for a good start, not bad.

5. Make comparisons

People love comparisons, they are tedious to do, especially if you compare 4 or 5 similar products, but you can always order it from an expert or copywriter, and for little money, you can increase your sales with this action.

Create a section for comparisons and share it with social networks. It is a weapon of mass destruction, on the one hand, you derive quality traffic to your online store and generate leads, and on the other hand, if the comparisons are of the quality you can create viral traffic.

6. Create a strategy on Social Networks

And it’s not just about publishing one or two posts a day. Just like you’re creating original content for your store blog, create two Facebook posts a day and tweet 4-5 times a day.

Prepare it in advance at least two weeks before and automate the publications so that they go out at different times for different audiences. When you have clear analytics for Facebook and Twitter you will already know when to post the best content, at what time, and who is your audience.

You will be able to give them what they want and attract them to your store.

7. Use other online stores as launchers

A very good way to increase your sales is to sell your products on other portals such as Shopify, Shopio, eBay, Amazon, etc., and link to your main store, especially to your blog, once they have arrived access to your store is direct to your blog.

The good thing about this is that if you don’t sell something in your store, you will sell it in one of these portals, yes, in exchange for a small commission, so plan this action well before putting the prices.

It is preferable that you sell a little more in these portals and in your store to make the offers or discounts real, so that people, in the end, buy in your store.

8. Open channels of communication and promotion with your customers

It is very important to have a promotional channel constantly open. Some actions that work are:

• Regularly send Newsletters. If you have enough leads, run weekly email marketing campaigns (permission marketing).
• Send discount coupons to your customers and their friends regularly.
• Make attractive offers of 2×1 or 3×2.
• With each shipment, if you can, send a sample promotional product or at least a brochure or flyer with what you want to promote.
• If the product or service allows it, create a membership system.

9. Create videos of your products

If not of all of them, at least of your star products or the most interesting ones. Manufacturers sometimes offer demo videos, use them. Videos are proven to sell, and people are very driven by visual stimulation. You can create your own videos and if you want professional videos, there are many ways to get 3-4 minute promotional videos for little money and the ROI (Return on Investment) it offers can exceed all your expectations.

10. Use tools to reduce shopping cart abandonment

There are multiple options to recover those customers who filled something in the shopping cart and for some reason gave up the purchase and left the store without buying.

This is something that happens very often but there are ways to counteract this effect. There are modules that adapt to different platforms and work almost like fully automated virtual vendors.

In summary

Whether you are going to set up your online store or if you already have one and want to improve your results, take note of these 10 tips. It is worth experimenting with everything written here and observing the immediate results you can have.