Micromax has launched its latest smartphone – Canvas 5 – in India at a price of Rs 11,999. The device will be available in Space Grey and Tan Brown colours. Micromax has teamed up with Bajaj Finance to run a ‘12 month EMI scheme’ wherein consumers will have to pay four advance EMIs at the time of the purchase.
In terms of specifications, the device features a 5.2-inch FHD IPS display with a 1080 x 1920 pixel resolution along with a 2.5D curved touch panel and Corning Gorilla Glass 3 for protection. It will be powered by an octa-core MediaTek MT6753 processor clocked at 1.3GHz, paired with 3GB RAM.
It will come equipped with an inbuilt storage of 16GB which can be further expanded up to 64GB via microSD card. The device also features a 13MP rear autofocus camera with LED flash along with a front-facing 5MP camera.
The dual-SIM device runs Android 5.1 Lollipop out-of-the-box and the company says that it will soon be updated to Android 6.0 Marshmallow. In terms of connectivity, the device includes 3G, Wi-Fi, GPRS/ EDGE, GPS/ A-GPS, Micro-USB, Bluetooth options and supports Indian 4G LTE. It is backed by a non-removable 2900mAh battery and promises to deliver up to 10 hours of talk time and up to 275 hours of standby time.
Commenting on the launch, Vineet Taneja, CEO, Micromax Informatics, said, “Micromax has always been a frontrunner when it comes to breaking barriers with our innovative product offerings and the success of our Canvas series is a testimony to this. With the launch of Canvas 5 around Diwali, we are introducing our newest Canvas flagship that will be game changer in the smartphone space targeting those who don’t want to compromise and are keen to experience the new levels of multi-tasking and superb performance.”
“The brand’s consistent growth in the market has made us confident that we are headed in the right direction and would continue our pursuits to breach barriers and reach newer heights further consolidating our leadership in the market,” he added.