ASX-listed tech firm launches QR code solution focusing on consumer data security
Australian tech firm, ASX-listed YPB Group Limited (ASX: YPB), has launched a complete QR code generation and management solution to provide Brands and Consumers alike with best-in-class GDPR-compliant data security through its new module, ConnectQR where all data never leaves Australian turf.
With QR codes making a huge comeback over the past few years in the post-COVID environment, businesses are seeking to use this technology as a simple and immediate way to market and communicate to their consumers using the ubiquitous smartphone to access saved preferences for all kinds of engagement, including targeted advertising.
ConnectQR provides an amazing range of analytics and data management tools for the business sector with the convenience of a fully self-service platform for QR code generation and management; while also offering Australian consumers the knowledge that their data is stored and encrypted in Australia.
According to YPB Group Chief Operating Officer Martin Ross, this capability is of growing importance as data sovereignty and security continue to grow as a concern among the general public.
“ConnectQR is designed to provide businesses with the ability to simply deliver direct-to-consumer communications, plus powerful management tools, while also providing surety to users that their data is being stored in Australia, said Mr Ross.
“This focus on easy-to-use, encryption and consumer data protection are a major point of differentiation for ConnectQR in the rapidly growing self-service QR code generation and management space and something our clients can promote as part of their engagement strategy with consumers. Data security is of growing importance for businesses as cyber-attacks against consumers gather pace, and Western governments in particular, are insisting that organisations are protecting people’s personal information.”
YPB Group is known as a market leader in the development and distribution of software tools that allow businesses to communicate with consumers securely and directly since 2011.
ConnectQR is the latest entrant in this industry application of their technology providing businesses both in Australia and abroad with the ability to easily generate and manage their QR codes and apply this to their specific needs via its fully self-service QR code generation and management platform.
This allows businesses to go to the platform, select the product that fits their needs and then tailor the technology to their specific requirements – forgoing the need to engage with app or software developers or digital marketing agencies, saving time and money.
According to YPB Group CEO John Houston, it is the need for businesses to have a simple and scalable way to deliver targeted consumer engagement strategies that drove them to develop www.connectqr.ai.
“We saw an amazing uptake of QR codes following the pandemic and realised that our well-established Connect™ platform (which has generated 250 million codes to date) was ideally placed to take the Company into the QR management market but with sophisticated QR analytic abilities learned from our 7-year pedigree in the QR code industry,” Mr Houston said.
“Our technical team has been focussed on this launch for much of 2023 and I am very proud of their delivery of what I believe is an exciting new opportunity for the Company.”
